Why This Job is Featured on The SaaS Jobs
This Experiential Marketing Manager role stands out as a SaaS-adjacent marketing position where the product is a subscription platform and the growth lever is user engagement. It sits at the intersection of digital lifecycle behavior and real world activations, translating cultural moments into measurable outcomes inside a streaming ecosystem. For SaaS professionals, it is a clear example of how brand and product usage can be shaped together rather than treated as separate disciplines.
Career-wise, the remit builds durable SaaS fluency in cross-functional operating models, requiring tight coordination across creative, comms, media, analytics, and external partners. The emphasis on data and insights to evaluate performance reinforces a metrics-led approach that is widely transferable across SaaS marketing teams, especially where experimentation, attribution, and iterative optimisation matter. Owning end-to-end production also strengthens operational skills that become increasingly important at senior levels in SaaS.
The role suits an experienced marketer who is comfortable balancing concept development with delivery discipline and stakeholder management. It will appeal to professionals who prefer work that connects brand storytelling to product engagement signals, and who can navigate local relevance while contributing to programs designed to scale beyond a single market.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Spotify, we don’t just build marketing campaigns—we create moments that bring fans and artists closer together. Within our K-pop Marketing team, you’ll help shape how K-pop is experienced both on and off the platform. This team sits at the intersection of culture, creativity, and fandom, driving impactful campaigns and live experiences that resonate locally in Korea while influencing global audiences.
Your mission is to bridge the gap between physical live experiences and digital streaming. You will lead the strategy and execution of high-impact activations—ranging from album launches and exclusive artist performances to Spotify’s original programmed events. By straddling the line between innovative concepting and rigorous execution, you will amplify our brand and drive growth for the company.
Based in our Seoul office, you will be a key architect in strengthening the bond between artists and fans, ensuring every activation resonates locally while scaling globally.
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What You'll Do
- Develop and lead experiential marketing strategies that connect physical fan experiences with Spotify’s digital ecosystem
- Conceptualize and execute high-impact activations including album launches, artist showcases, and Spotify-led cultural moments
- Partner with cross-functional teams across marketing, music, creative, comms, media, and analytics to deliver integrated campaigns
- Collaborate with artists, labels, and external partners to bring culturally relevant and locally resonant ideas to life
- Own end-to-end production of experiential campaigns, building clear workflows across stakeholders and ensuring seamless execution
- Use data and insights to measure campaign performance and continuously optimize audience engagement and reach
- Create compelling presentations and narratives to communicate strategy, performance, and recommendations to senior stakeholders
- Manage budgets and resources effectively, ensuring high-quality delivery while maximizing impact
Who You Are
- At least 10+ years of experience in experiential, consumer, or integrated marketing within entertainment, music, or lifestyle brands
- Proven experience leading end-to-end production of live or experiential campaigns, with the ability to scale for broader impact
- Experience working with artists, creators, agencies, and cross-functional teams in fast-paced environments
- Strong ability to balance creativity with operational rigor, bringing ideas to life while managing timelines, budgets, and stakeholders
- Highly organized with the ability to manage multiple priorities while maintaining clear and effective communication
- Strong collaborator with the ability to align diverse stakeholders toward a shared goal
- Fluency in Korean and proficiency in English, with strong communication and storytelling skills
- Deep understanding of K-pop culture and audience behaviors, with a passion for connecting fans and artists
- Comfortable using tools such as Google Suite, Excel, PowerPoint, or Keynote to communicate ideas and results
Where You'll Be
- This role is based in Seoul, Korea and follows our hybrid work model, with an expectation of 2–3 days per week in the office
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