Why This Job is Featured on The SaaS Jobs
This Drivers Marketing Manager role stands out in the SaaS ecosystem because it sits close to a two sided growth problem: building supply by acquiring, activating, and retaining drivers across multiple LATAM markets. The remit blends performance marketing, CRM style lifecycle messaging, and local community execution, reflecting how SaaS enabled marketplaces often pair software driven channels with on the ground operations to move core metrics.
For a SaaS career, the value is in learning how regional growth is operationalised. The work ties acquisition cost, activation, and retention into one measurement framework, building fluency in KPI instrumentation and iterative campaign optimisation. Exposure to adapting global guidelines into market ready execution also develops a skill set that transfers well across SaaS organisations with centralised strategy and distributed go to market teams.
This position is best suited to an early career marketer who prefers execution with clear metrics, is comfortable coordinating many moving parts, and enjoys translating customer insight into practical campaigns. It also fits someone who wants a stronger bridge between digital channels and real world activations, and who is motivated by the craft of localisation rather than purely headquarters led brand work.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Drivers Marketing Manager
Department: Global Marketing
Employment Type: Full Time
Location: Mexico
Description
We are looking for an energetic, execution-oriented Driver Marketing Manager to join our LATAM team. You will be the "boots on the ground" for our driver growth initiatives. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam. This is a perfect role for a rising marketer who loves data, culture, and fast-paced execution.
Key Responsibilities
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Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
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Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
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Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
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On-the-Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency.
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Stakeholder Support: Act as a bridge between local teams and HQ, helping to adapt global guidelines into "LatAm-ready" content.
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Market Research: Conduct surveys, focus groups (cus-dev), and competitor analysis to keep our value proposition sharp and relevant.
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Supplier Coordination: Assist in sourcing and managing local vendors (print shops, event agencies, etc.) to ensure cost-efficiency and quality.
Skills, Knowledge and Expertise
- 2–3 years of experience in marketing.
- Solid understanding of digital marketing basics, brand-building, and the ability to use CRM/Analytics tools.
- Organized and detail-oriented; able to manage multiple "moving parts" across different time zones.
- Conversacional level of english (B2-C1)
- Local Expertise: A deep "feel" for Latin American cultural nuances and driver behavior.
- Comfortable working with Excel/Google Sheets to pull data and find the "story" behind the numbers.
Conditions & Benefits
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Hybrid work
