Why This Job is Featured on The SaaS Jobs
This Drivers Marketing Manager role stands out because it sits at the intersection of SaaS-style lifecycle marketing and a two-sided marketplace motion, where supply growth and activation are measurable in near real time. The remit spans multiple LATAM markets and mixes digital channels with local community and offline activations, a blend that is common in platform-led SaaS businesses operating across regions.
For a SaaS marketer, the career value comes from building strong operating rhythm around acquisition and retention metrics, then translating those signals into repeatable campaign playbooks. Exposure to CRM messaging, KPI reporting, and market research supports the kind of experimentation and iteration that carries across SaaS environments, especially where segmentation and localization are central to performance.
This position is best suited to an execution-first marketer who enjoys coordinating many dependencies, from vendors to internal stakeholders, while staying close to data in spreadsheets and analytics tools. It will fit someone earlier in a SaaS or growth marketing path who wants hands-on ownership of implementation and learning-by-shipping, with enough context switching to build practical regional marketing judgment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Drivers Marketing Manager
Department: Global Marketing
Employment Type: Full Time
Location: Mexico
Description
We are looking for an energetic, execution-oriented Driver Marketing Manager to join our LATAM team. You will be the "boots on the ground" for our driver growth initiatives. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam. This is a perfect role for a rising marketer who loves data, culture, and fast-paced execution.
Key Responsibilities
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Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
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Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
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Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
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On-the-Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency.
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Stakeholder Support: Act as a bridge between local teams and HQ, helping to adapt global guidelines into "LatAm-ready" content.
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Market Research: Conduct surveys, focus groups (cus-dev), and competitor analysis to keep our value proposition sharp and relevant.
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Supplier Coordination: Assist in sourcing and managing local vendors (print shops, event agencies, etc.) to ensure cost-efficiency and quality.
Skills, Knowledge and Expertise
- 2–3 years of experience in marketing.
- Solid understanding of digital marketing basics, brand-building, and the ability to use CRM/Analytics tools.
- Organized and detail-oriented; able to manage multiple "moving parts" across different time zones.
- Conversacional level of english (B2-C1)
- Local Expertise: A deep "feel" for Latin American cultural nuances and driver behavior.
- Comfortable working with Excel/Google Sheets to pull data and find the "story" behind the numbers.
Conditions & Benefits
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Hybrid work
