Why This Job is Featured on The SaaS Jobs
Account-based marketing remains one of the clearest signals of SaaS go-to-market maturity, and this role sits directly in that motion. The remit centers on curated target accounts, multi-channel orchestration, and tight alignment with Sales and Customer Success, which is typical of established B2B SaaS organizations optimizing enterprise pipeline rather than relying on broad demand capture.
For a SaaS marketer, the long-term career value comes from operating at the intersection of strategy, execution, and measurement. Owning experimentation and performance readouts builds fluency in funnel economics and attribution tradeoffs, while partnering with marketing operations on tools and integrations develops the systems thinking required in modern SaaS revenue teams. The emphasis on creating repeatable processes also translates well across companies that need ABM programs to scale globally without reinventing fundamentals.
This position best suits professionals who prefer structured, data-led marketing work and who enjoy influencing outcomes through cross-functional coordination. It aligns with someone comfortable taking ownership of programs end to end, communicating results to stakeholders, and iterating based on evidence rather than opinion, particularly in environments where enterprise accounts and long sales cycles shape priorities.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
PagerDuty is seeking a dynamic Account-Based Marketing Manager to join our Marketing team. In this role, you will implement targeted campaigns and tactics to drive pipeline growth from a strategically curated list of key accounts. Working closely with Sales and Marketing, you will adopt a data-driven approach, consistently testing and evaluating campaign performance to ensure success. This is an exciting opportunity to lead strategic marketing initiatives that align with our vision and business objectives. The ideal candidate has a proven track record of managing and scaling integrated B2B SaaS ABM campaigns, leveraging data-driven insights to optimize pipeline contributions.
KEY RESPONSIBILITIES
- Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success.
- Autonomously develop and execute targeted, multi-channel ABM programs for key accounts. Collaborate closely with Sales and cross-functional marketing teams, applying a data-driven ‘test and learn’ mindset to optimize performance.
- Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels.
- Own, track, and measure program results, delivering insights to stakeholders across the business.
- Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across strategic accounts globally.
BASIC QUALIFICATIONS
- 7+ years of previous B2B marketing or other relevant experience
- 5+ years of experience in account-based marketing at a global-sized B2B SaaS company
- Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
- Successfully implemented data-driven programs with key measurements for success
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel
PREFERRED QUALIFICATIONS
- CRM/marketing automation background, preferably Salesforce and Marketo
- ABM tool experience - Demandbase preferred
- Hands-on experience executing across web, email, and digital marketing channels
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
- Team player with the ability to work collaboratively and autonomously
The base salary range for this position is $114,000.00 - $172,700.00 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.
This role is expected to come into our Atlanta office two times per week, so you can thrive in your new role and fully embrace being a Dutonian!
