Why This Job is Featured on The SaaS Jobs
Field marketing remains one of the clearest places where SaaS go to market strategy meets real buyer interaction, and this role sits squarely in that intersection. With ownership of EMEA programs spanning curated experiences and third party sponsorships, the position reflects a SaaS company investing in regional presence while keeping a tight link to measurable pipeline and revenue outcomes.
For a SaaS marketer, the career upside is exposure to the full event to revenue chain: account selection, program design, sales alignment, and post event attribution. The emphasis on playbooks and repeatable frameworks also builds a skill set that transfers across SaaS environments where teams need to scale demand generation without losing consistency. Experience partnering across Sales, Product Marketing, Growth, and Customer functions is especially relevant in SaaS, where messaging and lifecycle touchpoints are tightly connected.
This role tends to suit someone who prefers structured ownership over a defined region and enjoys balancing creative experience design with rigorous measurement. It also fits a professional who is comfortable operating through stakeholders, influencing sales follow up, and iterating programs based on performance signals rather than event output alone.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
What's the opportunity?
Fin is looking for a Field Marketing Manager to own and scale our portfolio of curated and third-party programs in EMEA. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue.
You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business.
This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes.
What will I be doing?
- Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, conferences, tradeshows, virtual events, executive dinners, and hospitality experiences
- Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
- Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
- Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
- Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize program efficacy
- Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
- Own performance measurement: Track results and report on pipeline, influence, and revenue impact
- Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
- Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution
What skills do I need?
- 4+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
- Proven track record of driving pipeline generation and influencing revenue through events and field programs
- Experience executing both curated (owned) and third-party (sponsored) events
- Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
- Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
- Strategic mindset with the ability to connect program execution to broader business goals
- Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
- Data-driven approach to measurement, reporting, and optimization
- Experience with ABM strategies and targeting is a plus
- Willingness to travel to support key regional events
What success looks like
- Regional event programs consistently generate high-quality pipeline and influence revenue
- Strong alignment and trust with Sales and GTM partners
- Events are thoughtfully designed, well-executed, and highly engaging for target audiences
- Clear visibility into performance, with measurable impact on pipeline creation and deal acceleration
- Scalable, repeatable frameworks are in place to grow regional programs efficiently
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and equity in a fast-growing start-up
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Regular compensation reviews - we reward great work!
- Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
- Pension scheme & match up to 4%
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Flexible paid time off policy
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
- MacBooks are our standard, but we also offer Windows for certain roles when needed
#LI-Hybrid
