Why This Job is Featured on The SaaS Jobs
This Associate Account Executive role sits squarely in a common SaaS growth motion: building new pipeline for a B2B product with a defined buyer and measurable business impact. The listing points to an AI-native workflow automation company selling into finance leaders, which is a segment where credibility, ROI framing, and process understanding matter as much as activity volume. It is also an on site role, suggesting close proximity to sales leadership and tighter feedback loops than many distributed entry sales teams.
From a SaaS career standpoint, the work builds durable fundamentals that transfer across most B2B subscription businesses: ICP thinking, signal based prospecting, multi channel outreach, and disciplined CRM hygiene. The emphasis on qualification standards, not just booked meetings, mirrors how modern SaaS teams protect sales capacity and improve conversion. Exposure to how discovery, demos, and deal ownership are sequenced offers a practical view of the full revenue funnel.
This is best suited to early career sellers who prefer structured outbound with context and measurement, and who want to build executive conversation skills. It will fit someone motivated by repetition, coaching, and weekly iteration on messaging, rather than relying primarily on inbound demand.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Downtown Calgary | Base + $150 per qualified meeting bonus + accelerators + equity
Who We Are
Finofo is an AI-native tech company based in Calgary. We help mid-market finance teams automate invoice-to-payment workflows.
AP teams are still buried in manual work: entering invoice data, chasing approvals, fixing coding errors, matching POs, and managing payments across disconnected systems.
The market says AP automation is solved. It is not. Most companies already have “automation” and still rely on people to push invoices through manually. Finofo uses AI to reduce that manual work so finance teams do not need to keep adding headcount just to keep up.
Why This Role Exists
AI is upending the world. Those that don't participate in this prolific market shift will likely be left behind forever. We are backed by Desjardins and US VCs with real runway, a sizable team, and healthy inbound pipeline. Companies are seeking us out because their current "automation" still has them buried in manual work.
Most seed stage AI companies are scrambling for a runway while hunting for product-market fit. Unlike many software companies that still sell “seats” with a nice to have product and where the ROI for the buyer is speculative, we provide a clear and objective ROI to the buyer. We sell results-as-a-service - this is how software is bought today.
This role starts with outbound. That is intentional.
The fastest way to become dangerous in sales is to speak with the market every day. You will learn the buyer, the pain, the objections, the workflows, and the ROI from live conversations with CFOs, Controllers, and Finance Directors.
As you prove you can create real opportunities, you will take on more of the sales process: discovery, account strategy, demos, and eventually closing.
We are building our next layer of sellers from this team.
What Makes This Different
This is not blind outbound. We use proven signals to build account lists: website visitors, companies similar to closed-won customers, inbound demo requests, past discovery calls, event leads, marketing campaigns, and targeted cold outbound.
Your job is to convert those signals into qualified conversations with CFOs, Controllers, and Finance Directors. Some accounts will already know us. Some will be problem-aware but not ready to book. Some will be cold, but selected because they match the patterns we know convert.
You will still need to hunt. But you will hunt with context, not guesswork.
You will research accounts, call finance leaders, write direct outreach, test messaging, track what works, and improve every week.
You will work closely with the Head of Sales and founders. You will learn how discovery, demos, pricing, objections, and closing actually work.
You will have:
- High-intent lists
- Clear ICP signals
- A product with measurable ROI
- A modern sales stack
- Daily coaching
- Strong messaging support
- Direct access to leadership
- A path into deal ownership
The Role
You will create qualified sales opportunities with CFOs, Controllers, Finance Directors, and accounting leaders at mid-market businesses. Your main job is to start high-quality conversations.
You will use phone, LinkedIn, email, job signals, company research, and AI-assisted workflows to find companies that are likely struggling with AP workload.
You own:
- Outbound prospecting
- Cold calling
- LinkedIn outreach
- Email campaigns
- Account research
- Vertical-specific messaging
- CRM hygiene
- Follow-up discipline
- Booking qualified discovery calls
- Learning enough to progress into deal ownership
A qualified call means there is real fit. Not just someone who accepted a calendar invite.
What You Will Be Measured On
You will be expected to ramp quickly. The target is one qualified discovery call booked per day.
As your follow-up pipeline builds, the target moves to two qualified discovery calls booked per day, usually after your first three months.
Core metrics:
- 150 outbound touches per day across phone and Video/Audio LinkedIn DMs.
- 5 qualified discovery calls booked per week during ramp
- 10 qualified discovery calls booked per week once your pipeline is built
- Clean CRM activity and notes
- Fast follow-up on engaged accounts
- Strong call quality and messaging improvement over time
A qualified discovery call means there is real fit, not just someone accepting a calendar invite. You will be rewarded for meetings that happen and meet the qualification standard.
Who Thrives Here
You are early in your sales career and want to become dangerous fast. You are not looking for an easy inbound role. You are comfortable creating conversations from scratch, but you do not want to waste time on random outreach with no strategy.
You like the chase, but you also like the thinking behind it. You can take a list of accounts, research why they might care, write a sharp message, pick up the phone, and adjust when something is not working.
You are likely a fit if you have:
- 1 to 3 years in outbound sales, recruiting, financial services, SaaS, payroll, insurance, staffing, or another role where you had to create opportunities
- Strong phone confidence
- Clear writing skills
- Comfort speaking with executives
- Discipline around follow-up
- Clean CRM habits
- Curiosity about finance, AI, and automation
- Ability to take coaching without getting defensive
- Interest in growing into discovery, demos, and closing
Bonus points if you have worked around:
- Accounts payable
- Accounting software
- ERP systems
- Finance teams
- B2B SaaS
- CFOs, Controllers, or business owners
Career Path
The first step is building qualified pipeline.
The next step is learning discovery.
Then demos.
Then owning deals.
If you perform, you will have a real path into a closing role at Finofo.
What You Get
- Competitive base salary
- Bonus for every qualified discovery call that is completed and meets our qualification standard
- Accelerators for overperformance, if you are consistently beating target, we pay more per qualified meeting
- Equity in a well-funded AI company solving a real problem
- Daily coaching from sales leadership
- Direct exposure to founders and senior sales leaders
- Modern sales stack: Apollo, LinkedIn Sales Navigator, AI tools, CRM, and sales automation platforms
- Downtown Calgary office with perks: free gym, coffee, snacks, nintendo switch 2
- Relocation support available
- Clear path into discovery, demos, and closing deals
Apply now.
Reports to: Head of Sales
Location: Downtown Calgary
