Why This Job is Featured on The SaaS Jobs
Toast’s expansion from restaurant POS into a dedicated Retail platform makes this BDR role notable in the vertical SaaS landscape. It sits at the front end of a go to market motion aimed at convenience, grocery, and specialty retail, where software adoption is often tied to operational workflows and measurable outcomes. That combination of a new product line and a defined target segment creates a clear lens on how SaaS companies open adjacent markets.
For a SaaS sales career, the work builds fundamentals that translate across product led and sales led organizations: disciplined pipeline creation, structured qualification, and clean CRM execution in Salesforce. The role also encourages early market learning, including how messaging evolves, how competitive positioning is formed, and how feedback from outbound conversations informs downstream sales strategy and handoffs to Account Executives.
This position tends to fit professionals who prefer high activity, metric driven work and who gain energy from repeated prospect conversations and rapid iteration on talk tracks. It also suits someone who wants a direct path into closing roles over time and who is motivated by mastering the mechanics of SaaS pipeline generation in an in person environment in Dallas.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
After years of building an innovative POS platform for restaurateurs, Toast is expanding its offerings into other food and beverage concepts such as convenience stores, grocery stores, and bottle shops. This role will require a founder’s mindset as we grow Toast’s presence in this new vertical with a new offering: the Toast Retail platform.
As a Retail Business Development Representative (BDR), you will be part of a founding team that is transforming the way Retailers operate. You will serve as the critical first step in our sales pipeline, responsible for building and qualifying the opportunities that drive our growth.
A day in the life (Responsibilities)
- Generate lists of prospective convenience stores, grocery stores, bottle shops, and other retailers to target.
Execute high-volume outreach to a mix of prospective businesses to determine mutual fit.
Complete 80 activities daily (cold calls).
- Conduct qualification calls to develop an understanding of the prospect’s needs and determine how they can benefit from leveraging our Retail solution.
- Schedule meetings with qualified prospects for Account Executives, ensuring a seamless handoff and a smooth sales process.
- Partner with Account Executives on strategy, talk tracks, and feedback.
- Leverage Salesforce (our CRM) to manage all sales activities.
- Understand the competitive landscape and determine how to best position Toast in the market.
What you'll need to thrive (Requirements)
- Career Progression: Must be driven by a long-term goal of becoming a full-cycle Account Executive (AE) and working in a commissioned closing role.
- Proven Drive and Refusal to Fail: Possesses the self-discipline and sustained effort necessary to achieve ambitious daily activity goals and recover quickly from rejection.
- Growth Mindset: Actively seeks and immediately applies feedback, while proactively self-assessing performance to identify and vocalize specific areas for growth and development.
- High Self-Accountability: Driven by measurable results and takes full ownership of daily performance metrics and pipeline contribution.
- High Customer Empathy and Resilience: Demonstrated ability to handle rejection and objections with professionalism while driving positive outcomes for prospective customers.
- Aptitude for Critical Thinking: Naturally curious, resourceful, and thrives on quickly processing new information to solve complex problems and qualify prospective customers.
- Exceptional Communication Skills: Clear, professional, and persuasive communicator across high-volume calls and written outreach (email/social).
- Strong Organizational Skills: Meticulous attention to detail and ability to manage time effectively to balance 80+ daily outreach activities.
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
#LI-DNI
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact candidateaccommodations@toasttab.com.
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