Why This Job is Featured on The SaaS Jobs
Developer Marketing sits at a pivotal junction in SaaS when a product is won through builders before it is sold through traditional enterprise motions. This role is featured because it focuses on developer-led growth for an API-first AI platform, where positioning, onboarding surfaces, and distribution channels directly shape self-serve adoption. The remit signals a company operating at scale, with enough product breadth and demand to justify a dedicated owner for developer acquisition and narrative.
For a SaaS career, the long-term value here is learning how to translate technical capability into measurable pipeline, starting with sign-ups and extending toward enterprise leads. The work spans messaging, launches, channel experimentation, and landing-page optimisation, building a toolkit that travels well across modern SaaS businesses with product-led or usage-based models. The emphasis on disciplined testing and analytics also maps to how high-performing SaaS teams connect marketing activity to product usage and revenue outcomes.
This role suits a marketer who prefers clear ownership and thrives when outcomes are defined by a single north-star metric. It will fit someone comfortable collaborating across growth, SEO, paid, and comms functions, and who enjoys writing for technical audiences without doing classic DevRel work. It also aligns with professionals who want to remain an individual contributor or gradually add people leadership as channels prove out.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About ElevenLabs
ElevenLabs is an AI research and product company transforming how we interact with technology.
We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $11B - multiples of 11, always.
We have expanded from voice into three main platforms:
ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.
ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.
ElevenAPI gives developers access to our leading AI audio foundational models.
Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.
How we work
High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.
Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.
AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.
Excellence everywhere: Everything we do should match the quality of our AI models.
Global team: We prioritize your talent, not your location.
What we offer
Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
About the role
We’re hiring a Developer Marketing Lead to make ElevenLabs the default audio AI platform for builders. You will own the strategy, budget, and narrative that attract qualified developers and turn intent into self-serve revenue—through positioning, launches, partnerships, content, and high-performing marketing surfaces (developer landing pages and campaigns), and later into enterprise leads. Your north star is developer sign-ups. This is a unique blend of product marketing and growth marketing, focused on developers.
Day to day, you’ll craft crisp developer messaging, orchestrate launches, continuously improve developer landing experiences with a disciplined test cadence, and spin up and test new growth channels (such as developer content, partnerships, SEO and paid). You’ll work cross-functionally with paid, SEO, and comms/PR to scale what works. This is not DevRel or in-product (no docs/SDKs/onboarding). This can be an IC role or a hybrid of IC and manager.
Requirements
5+ years doing growth/marketing at fast-growing companies, or selling your own products.
Deeply understand developers - what resonates and doesn’t, where they show up, how to position products for them.
Analytical skills - you can use Google Sheets and/or SQL to understand the impact of the work you’re doing.
Strong at copywriting.
Experience in multiple channels including at least one being developer content, SEO, paid, and partnerships.
Ownership, autonomy, bias to action.
Know how to (vibe) code.
Growth Potential
We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:
Location
This role is remote and can be executed globally. If you prefer, you can work from our offices in Bangalore, Dublin, London, New York, San Francisco, Tokyo, and Warsaw.
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