Why This Job is Featured on The SaaS Jobs
This Senior Global Demand Generation Specialist role stands out because it sits at the intersection of SaaS growth mechanics and operational rigor, with responsibility for orchestrating integrated campaigns across regions and channels. In a cloud software context where pipeline attribution and repeatable acquisition systems matter, global demand generation becomes a core lever for turning positioning into measurable revenue impact.
For a SaaS marketer, the long-term value is the chance to deepen fluency in full-funnel program design while building the discipline of running campaigns as a system. Ownership of email and webinar strategy, plus coordination with paid media and regional partners, creates experience that translates across many SaaS environments: aligning marketing to sales outcomes, standardising reporting, and optimising CAC and ROI using consistent KPIs. Exposure to tools like Salesforce, Marketo, and ABM platforms also reinforces a modern SaaS marketing stack foundation.
This role is best suited to professionals who prefer structured execution with clear measurement, and who enjoy cross-functional work where timelines, dependencies, and regional rollout details matter. It will fit someone ready to lead end-to-end programs, make performance tradeoffs based on data, and operate comfortably across multiple stakeholders without losing campaign consistency.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.
The Senior Global Demand Gen Specialist owns the strategy and execution of global demand generation across integrated marketing campaigns, driving campaign delivery, channel orchestration, and regional rollout to produce consistent, measurable demand performance across the organization. This role leads integrated campaign programs end-to-end, setting direction for campaign strategy and execution across the Global Demand Generation team, regional marketing partners, and paid media teams to ensure campaign consistency, on-time delivery, and pipeline contribution at scale.
Essential Functions:
- Develop and execute global demand generation campaigns through digital, email, webinar, and paid media channels aligned to marketing strategy that supports company, sales, and regional teams to achieve revenue and pipeline goals across NA, EMEA, and APAC
- Lead deliverables across the entire marketing funnel, managing campaign timelines, workflows, and cross-functional dependencies to create a predictable and healthy demand engine across all regions
- Own global email and webinar program strategy, determining channel approach, audience targeting, and creative direction to drive measurable lead generation and pipeline contribution
- Collaborate with paid media, content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that inspire prospects to engage with nCino solutions
- Monitor and optimize defined KPIs that are meaningful and measurable (net new leads, MQL, opportunities, pipeline contribution, ROI), contributing to quarterly demand generation goals and ensuring exceptional ROI across geographies
- Continually optimize programs to ensure customer acquisition costs align with return-on-investment goals, making tactical adjustments to channel mix, targeting, and creative approach based on performance data
- Own campaign performance measurement and optimization across all channels, translating data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution over time
- Own full media planning direction for integrated campaigns, defining channel mix, platform strategy, audience targeting, and creative approach to maximize pipeline impact
- Develop standardized reporting frameworks across regions to ensure consistent performance tracking and enable data-driven decision-making
- Lead regional demand program execution following awareness handoff, ensuring global consistency in execution and on-time delivery while enabling regional customization
Minimum Requirements
- Undergraduate degree and 5+ years of related professional experience
- Demonstrated track record of driving successful multi-channel demand generation campaigns that result in measurable lead and pipeline growth
- Strong understanding of digital marketing channels, including both inbound and outbound marketing tactics
- Experience owning and leading demand generation programs across multiple regions or business units, with accountability for strategy, execution, and results
- Proficient in Salesforce; familiarity with Marketo or similar marketing automation platform required
- Proficiency in 6sense, Marketo, or comparable ABM and marketing technology platforms, with demonstrated ability to apply these tools to audience strategy and campaign performance
- Excellent communication, writing, and organizational skills, with ability to manage multiple workstreams simultaneously
- Execution-driven with strong project management capabilities and comfort operating in a fast-paced, cross-functional environment
Preferred Requirements
- Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
- Experience building or managing campaign performance reporting using tools such as Domo, Marketo Measure, or Google Analytics to drive strategic decision-making
- Experience managing webinar programs as part of an integrated demand strategy
- Advanced degree in Marketing, Business, or related field
Location
This role is a remote-role with the majority of the team based in Wilmington, NC. Relocation is preferred but not required.
If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.
The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.
The base salary range for this job is:
$81,600.00 - $138,700.00
nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at recruiting@ncino.com.
Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.
