Why This Job is Featured on The SaaS Jobs
Clay’s decision to hire a first marketer for EMEA signals a SaaS company moving from product demand into repeatable regional go to market. In the SaaS ecosystem, that moment is where positioning stops being a slide and becomes an operational lever across pipeline, sales cycles, and category understanding. The remit also sits at the intersection of product marketing and field execution, reflecting how modern B2B SaaS teams blend narrative, enablement, and real customer signals.
For a SaaS career, this type of role builds durable advantage in translating complex product capability into buying language, then validating it in live deals. It develops fluency in enterprise purchasing dynamics, competitive context, and the feedback loop between sales conversations and product decisions. Experience shaping an early regional motion tends to travel well across SaaS, especially in companies expanding internationally or moving upmarket.
This role fits marketers who prefer direct exposure to revenue work and who are comfortable iterating messaging based on evidence rather than assumptions. It also suits professionals who enjoy close partnership with sales and operations, and who want scope that spans strategy through asset creation and market learning. Candidates motivated by ambiguity and ownership will likely find the environment aligned with their working style.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Clay
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.
Some things to know about us:
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our cultureis unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work for free with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Founding Marketer, EMEA
Clay is expanding into EMEA, and we're hiring our first Marketer in the region to establish our brand and drive revenue as we scale. You'll own foundational positioning and messaging for the market, while working in lockstep with sales to build enablement materials and demand generation that actually moves deals.
This is a hands-on, execution-focused role for someone who wants to build marketing infrastructure from scratch and directly influence revenue. You'll translate Clay's product capabilities into narratives that resonate with EMEA enterprise buyers, test and refine messaging in real sales conversations, and help set up a repeatable enterprise motion. If you want to shape how an entire region understands and buys a category-defining product, this is the role.
What You’ll Do
Define Clay’s positioning within EMEA
Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers
Translate Clay’s product capabilities into clear, differentiated value propositions and use cases
Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly
Pressure-test messaging in real sales conversations and refine continuously
Lead sales enablement through product storytelling
Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals
Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context)
Help sales teams articulate why Clay, why now, and why us vs alternatives
Ensure consistency in how Clay is positioned across the full enterprise buying committee
Use field marketing and community events to validate and reinforce the message
Support in-person community events, executive dinners, and conferences in EMEA
Define event themes, talk tracks, and narratives rooted in product value
Decide who should be invited based on ICP fit and active opportunities
Capture qualitative feedback from the field to inform positioning and enablement
Close the feedback loop with Product and Marketing
Synthesize insights from sales calls, demos, objections, and wins/losses
Share EMEA-specific learnings with Product Marketing and Product teams
Influence roadmap, packaging, and messaging with real buyer evidence
Refine Clay’s story based on what actually moves deals
What You’ll Bring
Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products. Ideally, in sales-led or enterprise contexts.
Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
Hands-on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use.
Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
Comfort operating in ambiguity. You’ve thrived in early or fast-moving environments where the scope isn’t fully defined, and ownership matters more than process.
Bonus: modern GTM tooling experience.Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.
