Why This Job is Featured on The SaaS Jobs
Why this Role is Featured on The SaaS Jobs
Product marketing roles become most consequential in SaaS when they sit on the core workflow that drives retention and expansion. This position is centred on Synthesia’s primary studio and creation experience, where changes to onboarding, usability, and feature narrative directly influence how enterprise customers adopt the platform. The remit spans positioning and launches, making it a clear example of product marketing as a lever for product-led outcomes in a B2B SaaS context.
For a SaaS career, the long-term value here is the chance to build repeatable launch and messaging systems around a multi-stakeholder buying process. Close partnership with Product, Engineering, Sales, and Customer teams creates exposure to how roadmap decisions translate into packaging, enablement, and adoption. The emphasis on competitive frameworks and customer intelligence also aligns with modern SaaS PMM expectations: evidence-based narrative, not just campaign execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
The Role
We're seeking a Product Marketing Manager to lead positioning and launches for Synthesia's core product - the studio and video creation experience that powers how customers create, customize, and deploy enterprise video at scale. The role reports to the Head of Product and Customer Marketing and will own some of Synthesia's most important product launches.
You'll partner closely with Product, Engineering, Sales, and Customer teams to bring flagship launches to market and shape how customers understand both the power and the simplicity of creating video with Synthesia. This is a high-visibility area that touches every part of the core platform, with significant room to grow as Synthesia's Product Marketing function scales.
About the Role
Lead core product launches - Own positioning, messaging, and go-to-market execution for the studio and video creation experience, partnering with Product to bring new capabilities to market
Build the product narrative - Develop the overarching story about what the studio enables, translating individual launches into a cohesive arc about Synthesia's evolution
Drive adoption & enablement - Create campaigns, assets, and sales collateral that move customers from awareness to active usage. Own sales enablement so your team closes deals faster
Own competitive positioning - Work with our competitive intelligence function to develop frameworks that show how Synthesia's studio differentiates from alternatives, ensuring we're best positioned in the market
Collaborate on product strategy - Bring GTM perspective into Product decisions around launch readiness, pricing, packaging, and roadmap prioritization
Gather and apply customer intelligence - Partner with our dedicated market intelligence team—the single source of truth for customer insights, competitive intelligence, and product-market fit data—to inform positioning and surface opportunities back to product
About You
You want full ownership - Blank slate, you make the call, you move and adjust based on what works
You've shipped in B2B SaaS - 8+ years in the industry, 5+ in product marketing at B2B companies. Multi-product experience is a plus
You can write - Positioning, messaging, one-pagers, decks. You have a point of view and can defend it
You understand the sales cycle - You know what sales needs to close deals and you've built enablement tools people actually use
You ship at 60–70% - You know the difference between perfect and useful. You get something to 60–70%, hand it off for refinement, keep moving
You move with the product - Priorities shift, markets move, you stay focused
You've moved the needle - Real launches that drove sales velocity, customer adoption, or expansion
