Why This Job is Featured on The SaaS Jobs
Marketing Operations roles sit at the operational center of SaaS go to market, where lead flow, data quality, and system reliability directly shape pipeline outcomes. This Specialist position is notable because it is anchored in the core SaaS revenue stack, specifically Salesforce and Marketo, and is oriented around the day to day mechanics that keep acquisition and lifecycle programs functioning at scale.
For a SaaS career path, the work builds durable operating leverage skills: designing clean handoffs between marketing and sales, maintaining reliable lifecycle data, and translating stakeholder requests into repeatable workflows. Experience with routing, enrichment, and SLA tracking also maps well to broader Revenue Operations responsibilities, since the same disciplines underpin forecasting accuracy, attribution credibility, and automation maturity across many SaaS business models.
This role tends to suit operators who like structured problem solving and measurable process improvement, rather than brand led creative work. It is a strong fit for professionals who enjoy being the connective tissue across teams, handling a queue of requests, and improving systems without needing formal authority. It also aligns with candidates who want their craft to be technical, detail oriented, and closely tied to revenue execution.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us.
Job Description
Key Responsibilities:
• Manage lead operations, including lead routing, assignment updates, and
enrichment processes to ensure timely and accurate lead distribution.
• Handle ticket management by addressing and resolving requests related to
lead assignment, campaign execution, and system updates.
• Assist in basic reporting and data analysis, helping teams track lead flow,
funnel performance, and SLA adherence.
• Ensure data integrity and hygiene in Salesforce and Marketo by conducting
regular audits and updates.
• Work closely with Sales and Marketing stakeholders to refine lead
qualification criteria, segmentation, and campaign execution.
• Support the implementation of automation workflows to enhance marketing
and sales alignment.
• Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with
IT and RevOps teams for resolution.
Qualifications
Required Qualifications:
• 5-8 years of experience in Marketing Operations, Sales Operations, or related
roles.
• Proficiency in Salesforce and Marketo with experience in lead management,
campaign execution, and reporting.
• Strong analytical skills with the ability to interpret data and optimize lead flow
processes.
• Experience with ticketing systems and handling operational requests.
• Excellent communication and collaboration skills to work effectively with cross-
functional teams.
• Ability to troubleshoot issues, suggest process improvements, and support
automation initiatives.
• Strong attention to detail and ability to manage multiple tasks efficiently.
Preferred Qualifications:
• Experience with lead routing and enrichment tools like Openprise & Clay or
similar.
• Familiarity with marketing analytics tools and reporting dashboards.
• Understanding of lead scoring, lifecycle stages, and attribution models.
Additional Information
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.
