Why This Job is Featured on The SaaS Jobs
This Demand Gen and Media Buyer role sits at the intersection of performance marketing and partner-led acquisition, a core lever for B2B SaaS companies selling into complex, multi-stakeholder buying cycles. With Papaya Global operating in global payroll and payments, the remit signals a category where trust, credibility, and consistent pipeline creation matter, making media partnerships and influencer ecosystems more than brand activity.
For a SaaS marketer, the career value comes from owning measurable distribution rather than only campaign execution. Managing large-scale spend, negotiating with publishers and paid industry partners, and tying creative decisions to ROI builds muscle in the commercial side of SaaS marketing. The emphasis on AI-powered analytics tools and CRM workflows also reinforces transferable operating habits common in modern SaaS demand engines, where attribution, experimentation, and lifecycle alignment shape decisions.
This position is best suited to someone early in a SaaS demand generation path who prefers clear KPIs, iterative optimisation, and cross-functional coordination with creative and stakeholder teams. It will appeal to professionals who enjoy balancing relationship management with rigorous performance analysis, and who are comfortable taking ownership in a defined, fixed-term assignment.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.
We are looking for a driven and tenacious Demand Gen and Media Buyer to join our team. You will manage our online media partnerships (publishers, influencers, and media channels), and oversee the creative planning and execution, optimization efforts, KPIs, and ROI analysis. Our ideal candidate is a go-getter with B2B performance marketing and demand generation skills, with a focus on media buying, publisher management, and industry influencer management to drive business impact.
About The Role:
- Manage high-budget and large-scale marketing campaigns, generating media opportunities and closing deals directly with media and paid industry partners.
- Analyze and optimize activities constantly, leveraging AI-powered marketing and analytics tools to maximize campaign impact and ROI.
- Manage media buying activities across various channels to ensure optimal ad placements, costs, and ROI
- Collaborate with publishers and affiliate partners to build and maintain strong relationships, ensuring ongoing opportunities for growth.
- Develop and implement influencer management strategies, including identifying, negotiating, and coordinating with influencers to drive brand visibility ,engagement, and demand generation.
- Work closely with creative teams to deliver strategic content and assets.
- Handle account management, maintaining strong relationships with partners to stay top-of-mind for new opportunities.
This is a temporary position covering a maternity leave.
Requirements:
- Proven experience in managing marketing campaigns at a large scale.
- 1-3 years' experience in media buying, publisher management, affiliate partners management or influencer management.
- Solid understanding of media buying processes and publisher dynamics.
- Experience with influencer outreach and management, including working directly with influencers, industry thought leaders, and influencer platforms.
- Excellent communication skills and a positive attitude.
- Ability to work independently and in a large team environment.
- Strong project management skills and the ability to manage multiple tasks and deadlines with various stakeholders.
- Fluent English - verbal and written.
- Data-driven with strong analytical skills, comfortable leveraging AI-powered analytics and working with large sets of data to drive campaign performance and decision-making.
- Experience working with HubSpot/Salesforce or equivalent CRM tools.
