Product-led growth has become a defining go-to-market pattern in SaaS, particularly where self-serve adoption and usage data shape revenue outcomes. This Senior Marketing Manager remit stands out because it is anchored in the full PLG loop, connecting acquisition, onboarding, engagement, and expansion for a specific product line, rather than treating growth as a top-of-funnel function.
For a SaaS marketer, the career upside is the chance to build durable operating muscle around lifecycle systems and measurement. Ownership of instrumentation, experimentation cadence, and PQL definition creates experience that translates across modern SaaS orgs where marketing, product, and customer teams share accountability for activation and retention. The emphasis on turning product signals into commercial handoffs also reflects how SaaS teams increasingly monetize behavior, not just leads.
Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world’s health data secure, accessible and actionable, we provide critical data solutions for organizations across the healthcare ecosystem - including providers, health plans, researchers, and life sciences companies. From fulfilling a single patient’s request for their medical records to powering the AI revolution in healthcare, Datavanters are building the future of how data is connected and used to improve health.
By joining Datavant today, you’re stepping onto a driven and highly collaborative team that is passionate about creating transformative change in healthcare.
What We’re Looking For
The Senior Marketing Manager, Product-Led Growth for ChartSwap Insights will own the end-to-end PLG motion for the product — from acquisition through activation, adoption, and expansion. This role sits at the intersection of Marketing, Product, and Customer Success, and is accountable for moving users efficiently through a self-serve funnel, deepening product engagement, and converting usage signals into revenue.
Where traditional demand gen ends at the MQL, this role goes further: instrumenting the full customer lifecycle, designing in-product and out-of-product touchpoints that drive activation and feature adoption, and partnering with Sales and CS on upsell motions grounded in real product usage data.
This is an individual contributor role with end-to-end ownership of the PLG growth engine for ChartSwap Insights. There may be future opportunities to scale the function as the product and its motion mature.
What You Will Do
- Acquisition & Demand Generation: Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics. Build a sustainable, efficient acquisition engine tuned for self-serve conversion.
- Activation & Onboarding: Design and execute lifecycle programs that get new users to first value as quickly as possible. Partner with Product on in-product onboarding, and own out-of-product nurture, email sequences, and activation campaigns.
- Adoption & Engagement: Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns. Identify drop-off points in the user journey and design experiments to reduce friction and deepen engagement.
- Upsell & Expansion: Translate product usage signals into expansion revenue. Define what a Product-Qualified Lead (PQL) looks like for ChartSwap Insights, build the systems to surface them, and partner with Sales and CS on the handoff and conversion motion. Run upgrade, cross-sell, and expansion campaigns.
- Customer Lifecycle Strategy: Own the full lifecycle map — acquisition through retention and expansion. Identify the highest-leverage moments to influence user behavior, and orchestrate the right message in the right channel at the right time.
- Funnel Analytics & Experimentation: Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion. Run a steady cadence of experiments and report results to leadership in plain language.
- Cross-Functional Partnership: Partner closely with Product on roadmap inputs informed by funnel data, with Customer Success on retention and expansion plays, and with Sales on PQL conversion. Serve as the connective tissue between the product and the go-to-market motion.
- Positioning & Messaging Support: Work with Product Marketing to ensure ChartSwap Insights' positioning translates clearly into every lifecycle touchpoint — from landing pages to in-product copy to upgrade prompts.
What You Need To Succeed
- 5–8+ years of B2B marketing experience, with meaningful time spent in product-led growth, lifecycle marketing, or growth marketing roles. B2B SaaS, health tech, legal tech, or insurance/InsurTech experience preferred.
- Demonstrated ownership of a self-serve funnel — you've moved acquisition, activation, adoption, or expansion metrics in a measurable way and can speak to what worked.
- Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent).
- Strong analytical chops — comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action.
- Experience working closely with Product teams; you understand how to influence the roadmap with data and how to package product changes into compelling user-facing campaigns.
- Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals.
- Strong cross-functional collaborator who can operate across Product, Sales, CS, and Marketing without needing formal authority.
- Self-starter who thrives in an environment where they're building the playbook, not running someone else's.
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$128,000—$160,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here. Know Your Rights, explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
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