Why This Job is Featured on The SaaS Jobs
Product marketing roles in SaaS become especially consequential when they sit close to a defined product line, and this position is anchored in Staffbase’s Email offering within an AI-native employee experience platform. The remit spans narrative, positioning, and launch planning, which signals a mature SaaS environment where multiple channels, stakeholders, and customer segments need consistent messaging to support adoption.
For a SaaS career, the value here is the chance to practice the full craft of product marketing beyond content production. Market research, win loss analysis, segmentation, and competitive tracking are all core loops in subscription businesses where retention and expansion depend on clear differentiation and customer outcomes. The role’s emphasis on cross-functional partnership also builds the operating muscle that transfers well across SaaS teams, particularly at companies with distributed product, sales, and customer functions.
This role is best suited to a PMM who enjoys structured problem solving and turning technical product changes into usable field messaging. It will fit someone comfortable being a central point of coordination across departments and maintaining a living source of truth on positioning. As a fixed-term cover, it also suits professionals who like defined timelines and measurable launch deliverables.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About Staffbase
We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees.
Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience.
We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication.
As a Product Marketing Manager for our Email product line, you will be a member of the team responsible for creating the story we tell about Staffbase Email, as well as the plan for getting that story on the ground. You will be an advocate for our product’s value, practical use cases, and relative competitive benefits. You will immerse yourself in the market to gain knowledge to help you analyze and optimize our go-to-market strategy. Success in this role will require an analytical thinker with the ability to build strong partnerships across various functions and businesses.
What you’ll be doing
- Build and manage relationships with product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy
- Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc.
- Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)
- Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes). Spearhead collateral creation based on your frameworks
- Continually research competitors, including their messaging, business strategy, and feature offerings. Own keeping detailed competitor information up to date
- Frontline support for sales, partner, and customer teams, including technical knowledge and positioning expertise
What you need to be successful
- Minimum of 2 years work experience in product marketing, product management, marketing communications, or business consulting
- Highly analytical. Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output
- Excellent communication, presentation, and interpersonal skills
- Motivation, flexibility, and the ability to work independently
- Comfort working in a cross-departmental role requiring you to communicate often and well with others, as well as thrive in a highly distributed team
- Experience in leveraging AI for PMM workflows
- Curious, strategic, detail-oriented, and creative
- Excellent English language skills (C2); fluent German skills (B2) are a plus
What you'll get
- Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of €1560
- Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
- Volunteers Day- you’ll get one day off per year for supporting a social project
