Why This Job is Featured on The SaaS Jobs
This Product Marketing Manager role stands out in the SaaS ecosystem because it sits at the intersection of platform narrative and technical buyer reality. With Snowflake positioned as a data, applications, and AI/ML platform, the remit reflects a mature SaaS category where differentiation depends on translating complex architectural value into messages that land with enterprise stakeholders across EMEA.
For a SaaS marketer, the career upside is the chance to build repeatable go to market mechanics that scale across regions and functions. The emphasis on field enablement, ABM and demand generation alignment, and the feedback loop from regional performance into global direction mirrors how modern SaaS organisations operationalise positioning. Experience shaping community motions and persona specific programmes is also highly portable across developer facing and technical decision maker markets.
This is best suited to someone who enjoys orchestration over ownership in isolation and is comfortable influencing without direct authority. It will appeal to marketers who like working close to sales and technical teams, and who prefer measurable programme execution to brand only work. The London office base and EMEA scope also signal a role for those motivated by regional nuance within a global SaaS playbook.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform. Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.
Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers. We are looking for a Product Marketing Manager to orchestrate go-to-market execution targeting Enterprise Architects, scale global programmes, amplify regional priorities, and ensure our message resonates with this persona and broader technical decision-makers across industries.
This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Demand Generation and Global Product Marketing to align strategy with execution. The successful candidate will thrive on programme orchestration, community building, enablement at scale, and surfacing regional insights to shape global direction.
This role is based out of Snowflake’s London office.
What You’ll Do
Own and align marketing strategy in the EMEA region for the Enterprise Architect persona, ensuring plans reflect technical architecture insights and empowering the field to execute with impact
Enable the field at scale by running regional programmes, sales plays and delivering clear and relevant messaging
Lead cross-functional working groups including ABM and Demand Generation to ensure disciplined marketing programme execution and alignment across teams
Build and nurture a community motion targeted at Enterprise Architects to foster peer-to-peer engagement and long-term platform advocacy
Champion outcome-driven selling by equipping sales teams with messaging and programmes that tie Snowflake’s architectural advantages to measurable impact
Amplify the EMEA voice by capturing regional insights, sales feedback and performance data to inform global GTM, messaging and roadmap decisions
Translate Snowflake’s platform value into architectural blueprint and technical framework statements that resonate with key technical decision-makers
Our Ideal Candidate Will Have
5+ years of experience in product marketing, solutions marketing or GTM strategy, specifically focused on data and AI platform architecture
Demonstrated ability to orchestrate cross-functional GTM programmes that scale across regions and resonate with the Enterprise Architect persona and technical decision-makers
Proven experience in building and scaling a community motion or developer/architect relations programme
Ability to translate complex technology and architecture value into clear strategic frameworks that resonate with decision-makers
Strong collaboration and influence skills, with the ability to align global strategy to regional execution across ABM and Demand Gen teams, among others
Excellent communication and storytelling abilities, distilling complex architectural concepts into compelling, business-relevant narratives
Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions
An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement
Experience developing regional or industry-specific campaigns that complement global priorities is a plus
Experience working with or marketing to the Public Sector is a plus
BS/BA degree preferred
Willingness to travel up to 25% of the time
Snowflake is scaling fast in EMEA, and we need builders who can think strategically and execute with urgency. If you are energised by orchestrating strategic programmes, engaging technical communities, enabling the field, and amplifying the voice of the region to shape global impact, we’d love to meet you.
How will you orchestrate impact at Snowflake?
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
