Why This Job is Featured on The SaaS Jobs
Global events roles are increasingly strategic in B2B SaaS, where in person touchpoints often sit alongside digital channels to influence enterprise buying committees. This position stands out for its explicit connection between tradeshows and measurable commercial outcomes, with ownership of a global portfolio rather than one off activations. The remit suggests a mature go to market motion, with repeatable flagship events used to support demand generation across regions.
For a SaaS career, the strongest signal is the emphasis on pipeline attribution and ROI forecasting. Experience tying event decisions to revenue outcomes translates well across SaaS marketing functions, particularly in lifecycle, demand generation, and field marketing. Managing budgets, lead capture processes, and post event follow up also builds operational discipline that is valued in subscription businesses where reporting consistency and iterative improvement matter.
This role fits professionals who like combining strategy with hands on delivery and who are comfortable coordinating across Marketing, Sales, Creative, and Operations. It will suit someone who prefers clear targets and performance measurement, and who enjoys vendor management and stakeholder alignment. Regular travel and cross region collaboration point to a working style that is organised, proactive, and detail attentive.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Turn global events into measurable business impact.
What if every event you delivered became a catalyst for meaningful customer conversations and pipeline growth? As our Global Events Manager, you'll own Coveo's flagship tradeshow strategy, leading world-class experiences that connect our brand with enterprise buyers around the globe.
You'll collaborate with passionate teams across Marketing, Sales, Creative, and Operations while bringing innovative event experiences to life. If you thrive on balancing strategy with flawless execution, this role is for you.
As our Global Events Manager, you will:
Own Coveo's global tradeshow strategy, evaluating and managing a portfolio of industry events that support business objectives and demand generation.
Lead the end-to-end planning and execution of approximately four major global tradeshows per quarter, from sponsorship and logistics to onsite delivery and post-event follow-up.
Manage the global events budget, event-sourced pipeline targets, and return on investment (ROI) forecasts while measuring performance against business objectives.
Coordinate cross-functional planning with Marketing, Sales, Creative, Marketing Operations, and external vendors to ensure seamless execution and clear accountability.
Partner with Creative and external suppliers to deliver engaging, on-brand booth experiences, including signage, activations, promotional items, and staff apparel.
Oversee lead capture processes, event documentation, operational standards, and continuous improvements across the global events program.
Here is what will qualify you for the role:
Significant experience managing large-scale B2B events or global tradeshows from strategy through execution.
Strong project management skills with the ability to coordinate multiple stakeholders, priorities, budgets, and deadlines simultaneously.
Experience measuring event performance, pipeline contribution, and return on investment using data to guide decisions.
Willingness and ability to travel regularly to support key global events.
What will make you stand out:
Experience working in a software-as-a-service (SaaS) or technology environment.
Strong negotiation skills managing vendors, sponsorships, and event contracts.
A creative mindset for designing memorable brand experiences that engage enterprise audiences.
Experience collaborating with global teams across multiple regions and time zones.
Do you think you can bring this role to life? Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.
