Why This Job is Featured on The SaaS Jobs
Product marketing leadership roles in SaaS matter most when they sit close to revenue and product direction, and this one is anchored in a defined solution area: Commerce. With ownership spanning positioning, segmentation, and go to market, it reflects how mature SaaS organisations package platform capabilities into a narrative that sales and demand teams can operationalise. The remit also signals a context where cross functional alignment is a core lever, not an afterthought.
For a SaaS career, the long term value is in building a repeatable playbook for translating product strengths into market adoption. Running messaging grounded in customer and competitive insight, then tying it to pipeline impact, develops the commercial fluency that carries across B2B software categories. Leading and scaling a product marketing team adds another durable layer: setting standards, coaching execution, and influencing stakeholders beyond marketing.
This role fits professionals who prefer operating at the intersection of strategy and execution, with comfort switching between narrative work and measurable outcomes. It will suit someone ready to guide other marketers while partnering closely with product and go to market leaders, particularly where complex commerce or platform concepts need clear articulation.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Shape the narrative. Power the pipeline.
What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.
You’ll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you’re excited by ownership, visibility, and shaping growth at scale, this is your playground.
As our Director, Product Marketing Manager, you will:
Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
Elevate sales enablement and customer storytelling to strengthen market presence and win rates
Here is what will qualify you for the role:
7+ years in marketing, including 3–5+ years in product marketing within ecommerce or digital commerce
Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
Experience leading or mentoring team members and driving performance
Strong strategic thinking and ability to connect insights to business outcomes
What will make you stand out:
Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
Experience influencing executive stakeholders and contributing to company-level strategy
Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
Exceptional storytelling skills, translating complex concepts into clear, compelling narratives
Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.
Send us your application, we want to hear from you!
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
