Why This Job is Featured on The SaaS Jobs
In B2B SaaS, durable growth increasingly comes from what happens after the contract is signed. This role sits at that inflection point, treating onboarding, activation, adoption, renewal, and expansion as a single lifecycle system rather than disconnected programs. The emphasis on segmentation across email and in product touchpoints signals a product led, data informed approach that is becoming central as SaaS companies mature their go to market motion.
For a SaaS marketer, the long term value is the chance to build repeatable lifecycle infrastructure that ties customer behavior to revenue outcomes. Owning measurement and operating rhythm across teams such as Product, Customer Success, Sales, and RevOps develops a practical understanding of how retention, expansion, and NRR are influenced by both product usage and coordinated go to market execution. The AI fluency expectation also reflects where modern SaaS marketing is heading, toward faster iteration, automation, and experimentation at scale.
This position will suit an operator minded leader who enjoys connecting strategy to hands on delivery and analytics. It is a strong fit for someone who prefers cross functional influence, is comfortable working with behavioral data, and wants a clear mandate to systematize post sale growth rather than focusing on top of funnel acquisition.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About the Role:
Glean is seeking a Customer and Growth Product Marketing Lead to lead how we engage, grow, and retain customers after the initial sale. In this role, you will combine customer marketing and lifecycle growth marketing to turn our install base into a durable engine for activation, adoption and expansion across our customer base. You will design the systems, programs, and operating rhythm that make the post-sale journey more systematic, measurable, and scalable as Glean grows.
You will:
- Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics.
- Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention.
- Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities.
- Develop upsell, cross-sell, and expansion campaigns aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, and growth, and leveraging AI to build speed and scale into the process.
- Serve as the cross-functional lead for post-sale marketing, partnering with Product, Marketing, Sales, Customer Success, and RevOps to define measurement, improve lifecycle strategy, and scale repeatable programs.
About you:
- 8+ years of B2B SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale outcomes.
- Proven success driving adoption, retention, and expansion within an installed base, with measurable impact on product usage, renewals, NRR, or expansion pipeline.
- Strong operator who can balance strategy, hands-on execution, and analytics in a fast-moving environment.
- AI fluent, using the latest AI tools as a natural and integral part of everyday work.
- Deep expertise and hands-on execution experience in customer and lifecycle marketing, including segmentation, testing, automation, and multi-touch journeys across email and in-product channels.
- Strong analytical, written, and communication skills, with the ability to turn customer behavior and performance data into clear programs, narratives, and executive-ready insights.
- Highly collaborative builder with a bias toward action, strong cross-functional influence, and interest in AI and agentic workflows.
Location:
- This role is hybrid (4 days a week in our Mountain View or San Francisco office)
Compensation & Benefits:
The standard base salary range for this position is $220,000 - $258,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time-off policy, and the opportunity to contribute to your 401k plan to support your long-term goals. When you join, you'll receive a home office improvement stipend, as well as an annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events, and provide healthy lunches daily to keep you fueled and focused.
We’re committed to building and sustaining a diverse, inclusive workplace. We strive to attract and retain people with a wide range of backgrounds, experiences, and perspectives, and we do not discriminate on the basis of gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
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