What's the opportunity?
At Fin, now part of Salesforce, you’ll have the chance to shape the future of customer experience at the company building the highest-performing AI Customer Agent on the market.
As Principal, Integrated Campaigns Strategist, you’ll architect and lead high-impact, global campaigns that generate measurable pipeline and revenue for your audience portfolio. Your strategic vision and ability to deliver innovative, data-driven campaigns will help Fin establish category leadership in the rapidly evolving AI agent market.
You’ll join the Integrated Campaigns team within Fin’s Demand Generation organization. We are a fast-paced, high-agency group that accelerates Fin’s growth with full-funnel, omnichannel campaigns that build awareness and drive demand with one consistent narrative across every touchpoint. You’ll partner closely with product marketing, content, creative, brand, field marketing, and sales to design and deliver cohesive campaigns that consistently meet pipeline targets. You’ll thrive in an environment that values ownership and speed.
What will I be doing?
- Own the end-to-end strategy and execution of integrated campaigns for key audience segments, orchestrating cross-functional partners to drive pipeline and revenue across global markets.
- Develop campaign strategies that span the full funnel, from awareness through conversion, using multiple channels including digital advertising, email, webinars, virtual and live events, content syndication, and sales enablement.
- Run rigorous processes, timelines, and governance across concurrent campaigns, and look for ways to streamline workflows.
- Work with regional teams to adapt campaigns for local relevance while keeping global consistency and brand alignment.
- Translate market insights, competitive intelligence, and customer behavior into compelling campaign narratives and journeys.
- Collaborate with content and product marketing to plan audience-specific content roadmaps and campaign assets (research reports, guides, webinars, customer stories, and demos) that move prospects through the funnel.
- Monitor campaign results across marketing qualified lead generation, pipeline contribution, target account penetration, and ROI, and share learnings across the organization.
- Champion innovation in go-to-market strategy by testing new approaches and staying ahead of market trends, audience behaviors, and emerging channels.
What skills do I need?
- 10+ years of B2B marketing experience across integrated campaigns, demand generation, content marketing, and/or account-based marketing, with a proven track record of scaling global, omnichannel campaigns that drive pipeline and revenue growth
- Hands-on experience applying AI tools and automation to marketing workflows (research, content development, campaign build, reporting, and optimization), with a point of view on where AI should replace manual work and where it should augment it
- Command of B2B pipeline metrics, attribution, and ROI, with the analytical skills to turn campaign data into clear priorities, trade-offs, and executive-level reporting
- Strong project management skills, with the ability to run complex, global initiatives across many stakeholders and time zones
- Clear communication and presentation skills with senior stakeholders
- Experience partnering with sales teams to align on strategy and build pipeline
- Adept at using Marketo, Salesforce, and Claude; skilled at workflow design and change management
- Experience at high-growth technology companies
- Curiosity, resilience, and the ability to thrive in ambiguity and change
- Bachelor’s degree in marketing, business, or a related field
Bonus skills & attributes
- Experience building or deploying AI agents, skills, or automations (for example, Claude, agent frameworks, or marketing automation AI features) in a marketing context
- Experience developing campaign playbooks and frameworks that help regional teams localize and execute with autonomy
- MBA or equivalent experience
*Proof of eligibility to work in the United States is required.
The base salary range for candidates within the San Francisco Bay Area is $189,000-$225,750. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
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