About Us
Choco is a SaaS company focused on modernising how food wholesalers and hospitality businesses buy and sell. Its product centres on digitising the day to day ordering process between restaurants, cafés, and other food operators, and the suppliers that fulfil those orders. In an industry that has historically relied on phone calls, text messages, spreadsheets, and paper invoices, Choco aims to reduce errors, save time, and improve visibility across ordering, communication, and account management.
The company serves two sides of the food supply chain. On one side are hospitality buyers who need a reliable, repeatable way to place orders, track what was agreed, and manage changes without constant back and forth. On the other side are wholesalers and distributors who want to receive clean, structured orders, keep customers informed, and run a more efficient sales and operations workflow. If you are applying to Choco, it helps to be comfortable thinking about the realities of both environments, including busy service periods, tight margins, and operational complexity.
Within the SaaS ecosystem, Choco sits in vertical software for food distribution and hospitality procurement, with a strong workflow and network element. It is not a generic CRM or accounting tool, it is purpose built around the ordering relationship between supplier and buyer, and it needs to integrate with how teams already work. That typically means a product that has to be intuitive for non technical users, dependable under pressure, and designed to fit alongside existing systems and processes.
People who tend to thrive in a company like Choco include product managers and designers who enjoy simplifying messy, real world workflows, and engineers who like building reliable platforms that support high frequency operational use. There is also likely to be strong demand for commercial and customer facing skill sets, such as sales, account management, customer success, and implementation, particularly for candidates who can build trust with traditional industries and translate between operational needs and software capabilities. Data, operations, and partnerships roles can also be important in a business that sits between multiple parties and needs to drive adoption on both sides.
For job seekers, Choco may appeal if you want to work on a mission tied to everyday, tangible outcomes, helping food businesses run more smoothly and reducing avoidable friction in the supply chain. The work is likely to involve close collaboration across product, engineering, and go to market teams, and a strong focus on usability and change management, since success depends on getting busy teams to adopt new habits. If you enjoy solving practical problems, learning an industry in depth, and building software that has to earn its place in operational routines, Choco is the kind of environment that can be a good fit.