Founded in 2009, Zest AI has been pioneering innovative AI technology with a mission to expand credit access to create opportunities for more Americans to pursue their financial goals. Zest AI is transforming the $17 trillion US consumer credit market by delivering AI technology that helps lenders identify creditworthy borrowers overlooked by traditional methods, while leveling the playing field so financial institutions of all sizes can harness AI to provide better lending experiences.
With over 50 issued and pending patents across automation, accuracy, performance, and model explainability, Zest AI is a leader in financial technology, providing financial institutions with AI tools that create a more resilient US financial system and a stronger U.S. economy. With over 600 active AI models, financial institutions rely on Zest AI's comprehensive suite of solutions spanning marketing, underwriting, fraud detection, lending intelligence, and more to make smarter lending decisions while improving profitability. This US-based technology as a service company is headquartered in Los Angeles, California.
As the Director of Demand Generation, you’ll architect and scale the engine that drives pipeline
growth for both new logo acquisition and customer expansion. Reporting to the SVP of
Marketing, you’ll design and execute full-funnel campaigns spanning digital, email, content
syndication, and events that generate qualified leads, nurture prospects, and convert demand
into revenue.
As our first dedicated demand gen hire, you’ll be hands-on in building out and refining our core
infrastructure, campaign processes, and attribution models. You’ll collaborate with Product
Marketing, Content, and Sales to craft compelling offers, optimize conversion paths, and ensure
consistent performance tracking. This is your opportunity to build the demand machine that fuels our next stage of growth.
Key Responsibilities
- Own the demand generation strategy from the ground up—developing campaigns and programs that fill the top and middle of the funnel with qualified leads.
- Launch, optimize, and scale multi-channel marketing campaigns across paid search, LinkedIn, content syndication, email, SEO, webinars, and ABM.
- Build the foundational infrastructure for lead scoring, nurturing, and conversion workflows in partnership with sales and marketing ops.
- Drive tight alignment with Sales to ensure full-funnel visibility, feedback loops, and continual campaign optimization.
- Develop ABM strategies and playbooks for targeting strategic accounts in key financial services segments.
- Measure performance rigorously—using data to inform, iterate, and improve campaign effectiveness.
- Leverage tools like Marketo, Salesforce, LinkedIn Campaign Manager, and Google Ads to deliver measurable impact.
- Partner with product marketing to activate messaging and content across campaigns.
- Build the roadmap for the future growth of the demand gen function, including team hiring and technology recommendations.
Required Qualifications
- 7+ years of B2B marketing experience, with at least 4 years focused on demand generation.
- Proven track record of building pipeline and delivering revenue impact through demand gen campaigns.
- Hands-on experience with marketing automation (Marketo), CRM (Salesforce), and digital campaign platforms (Google Ads, LinkedIn).
- Deep understanding of the B2B buyer journey and funnel management from lead to opportunity.
- Analytical mindset—comfortable building dashboards, analyzing conversion metrics, and reporting campaign performance.
- Self-starter with the ability to operate independently and thrive in a fast-paced, ambiguous environment.
- Exceptional collaboration and communication skills with a bias toward action and iteration.
- Bachelor’s degree in Marketing, Business, or a related field.
