Demand Generation Lead

Tabs • Full-time • New York, New York, United States • $160k - $185k / year • 2d ago

About the Company
Tabs is an AI-powered revenue automation platform for B2B businesses. We use AI to extract and structure even the most complex contract terms—then power a fully automated process from contract to cash. With Tabs, finance teams can accelerate cash flow, streamline operations, and maintain clean, audit-ready books with less manual work.

Tabs is headquartered in New York and backed by leading investors including Lightspeed, General Catalyst, and Primary Venture Partners.

About the Role

Tabs is looking for a scrappy, strategic, and data-driven Growth Lead to own pipeline generation and accelerate our go-to-market motion. You’ll lead demand strategy across performance marketing, ABM, and events—experimenting quickly, doubling down on what works, and helping us scale revenue.

You’ll report to the VP of Marketing and work closely with sales, RevOps, and product marketing. If you’re excited by the challenge of building a growth engine from the ground up, and want to play a key role in defining how modern finance teams discover and adopt AI-native tools, we’d love to meet you.

What You’ll Own

Pipeline & Demand Gen: Own the end-to-end strategy for growing qualified pipeline—across all our own and paid channels, continually optimizing for conversion rates, CPL, and testing new copy, campaigns, and initiatives
ABM & Outbound Support: Build and execute ABM programs targeting priority segments and accounts; partner with sales to fuel outbound with the right content, campaigns, and signals
Performance Marketing: Manage all our paid channels (LinkedIn, Google, G2, etc) to drive high-intent leads and pipeline
Events & Field Marketing: Lead event strategy and execution, including executive dinners, trade shows, and sponsored meetups—owning invite strategy, pipeline goals, and follow-up
Website & Conversion: Own our website as a performance channel, optimizing for conversion, experimenting with messaging, shipping new lead gen assets, and scaling what works
Analytics & Attribution: Define key growth metrics and track channel performance and ROI across the funnel

About You

Have 6+ years of B2B growth or demand gen experience, ideally at a SaaS startup
Have built or scaled ABM and paid acquisition programs that contributed directly to pipeline
Are equally comfortable setting strategy and rolling up your sleeves to run ads, write copy, or plan an event
Love working closely with sales and can build systems that connect the dots between marketing activity and closed revenue

Bonus Points If You