Location: Calgary HQ (In-Person) — 100% On-Site
Team: Sales/Revenue
Reports to: CEO
About Finofo
Finofo makes global finance effortless.
We’re building the financial operating system for fast-moving finance teams-helping them pay vendors, move money across borders, manage cash, and stay compliant-all from one platform.
Our product is used by teams managing everything from high-volume AP to multi-entity cash operations. We give them real-time visibility and control without the spreadsheet chaos.
Our mission is to give finance teams a radically easier way to operate globally-from managing international receivables to building smarter FX strategies-without hiring a 10-person treasury team.
We’re based in Calgary, with an office downtown, and we’ve raised over $5M, including a $3.3M seed led by Watertower Ventures, with Motivate VC, and SaaS Ventures.
At Finofo, we value Attitude over everything.
We hire people for how they think, not just what they know.
We believe the right attitude drives performance, learning, and impact more than any resume can.
Here’s what that looks like at Finofo:
- Driven – You take ownership and push for results. You act fast and focus on impact.
- Skilled – You bring expertise and keep sharpening it. You help others level up too.
- Unifying – You align people around outcomes. You simplify and bring clarity.
- Ambitious – You aim high. You don’t settle. You chase bold, meaningful wins.
- Inspiring – You bring energy. You care deeply. Your work motivates those around you.
- Challenging – You speak up when things feel off. You ask questions that make us better.
- Revealing – You raise issues early. You don’t hide problems or wait for others to notice.
- Understanding – You listen first. You ask questions. You seek truth, not consensus.
- Knowledgeable – You know the mission and keep others focused on what matters most.
Still here? We’re already liking who you are. Now let’s talk about your future with us.
The Role
As one of Finofo’s first strategic AE, you'll take full ownership of building pipeline and closing deals with international, operationally complex companies, particularly across verticals like manufacturing, supply chain, retail/wholesale, and international mid market companies.
You’ll lead the entire sales cycle, from outreach to contract, and partner with product and leadership to turn market feedback into strategy. This is a high-impact, high-autonomy role for someone who thrives in early-stage environments.
What You’ll Do
- Developing and implementing strategic sales plans to acquire and retain high-value accounts.
- Building and maintaining relationships with C-level and other executive relationships.
- Own end-to-end sales-from first touch to closed-won
- Sell into CFOs, controllers, AP, and treasury teams managing global finance complexity
- Drive new business across target verticals with international exposure
- Run strategic discovery, tailor value props, and lead consultative sales cycles
- Collaborate with SDRs and Marketing to refine GTM
- Provide product feedback to improve roadmap, pricing, and messaging
- Travel for key deals, customer visits, and industry events when it moves the needle
Key Performance Metrics & KPIs
We measure performance based on revenue outcomes, sales efficiency, and long-term deal quality:
- Deals Closed per Quarter: 10+
- SQL Average Deal Size (ACV): $40k
- Sales Cycle Length: 45–90 days (mid-market), up to 120+ days (enterprise)
- Pipeline Coverage: 3–5x your quota
- Opportunity-to-Close Rate: 20–30%
- Weekly Activity: 10–20 opps sourced or influenced, 8–12 qualified demos
- Win Rate (SQL to Closed-Won): 25%+
- Self-Sourced Pipeline Contribution: 40%+
- Time-to-First Deal: <30 days from start
- Expansion / Upsell Influence: $150K+ annually
Preferred Qualifications
- 2+ years experience selling fintech, FX, payments, or treasury products
- Proven record of solution selling into mid-market and enterprise finance teams
- Experience working with international companies or operational verticals (e.g. manufacturing, logistics, wholesale, Ag & Food)
- Familiarity with API-driven products and selling to both technical and financial stakeholders
- Strong communication and solution selling skills tailored to buyer needs
- Structured, data-driven approach to building pipeline and closing deals
- Use tools like Close, Apollo, Clay, ChatGPT, or other sales automation platforms and get results from them.
Who You Are
- 3+ years experience selling complex tech to mid-market buyers
- You own your outcomes – KPIs, targets, pipeline, and follow-through
- You understand how to sell across multiple stakeholders
- You can work independently without waiting for a playbook
- You’re willing to travel when needed
- You’re energized by real product feedback, real customers, and real accountability
The preferred qualifications are a plus-not a checklist. If you’ve built pipeline, closed real deals, and want more ownership, we want to hear from you.
What You’ll Get
- Competitive base + uncapped commissions
- Early-stage equity with serious upside
- A team that moves fast and gives feedback even faster
- New office in Calgary with free gym, skyline views, top-tier espresso, and a PlayStation
- Relocation support to move to Calgary
- Regular team offsites and builder energy every day
We won’t drag you through 8 interviews or ask you to list your weaknesses.
If you’re the right fit, you’ll know it, and we’ll move fast.
Apply now
