Marketing Art Lead

Moon Active • Tel Aviv-Yafo, Israel • 1d ago

Marketing Art Lead

Art & Design
Tel Aviv, Israel
Full-time

Description

Moon Active is one of the world’s fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

We're looking for a skilled Marketing Art lead to join our rapidly growing company. You will spearhead the creative direction of playable ads for performance marketing and user acquisition. You will be a creative leader with a passion for both artistic excellence that supports a variety of casual game mechanics, and technological innovation, championing the integration of artificial intelligence to enhance our creative process, from ideation to execution.

Responsibilities

Provide strong artistic guidance and mentorship to a world-class team of designers and animators. Foster their professional growth and cultivate a culture of creativity, collaboration, and continuous learning that aligns with Moon Active’s signature artistic vision.
Develop and write the artistic requirement for Moon Active’s playable ads, analyzing market trends, competitor strategies, and player data, ensuring briefs are data-informed and strategically sound.
Drive creative ideation using traditional graphic tools and AI to generate a wide array of visual concepts, mockups, and storyboards, enabling rapid exploration and iteration of new ideas.
Providing constructive feedback on creative assets, guiding the team on aesthetic and engagement improvements.
Oversee teams of top-tier in-house and freelance artists across all media types, ensuring that all playable ads visuals, from concept to final execution, meet and elevate Moon Active’s distinguished quality standards.
Demonstrate exceptional communication and self-motivation to ensure seamless coordination and collaboration across the company.

Requirements

At least 3 years of experience leading a team of artists within a mobile game studio.
Demonstrated experience in leading mobile game projects.
Proficiency in industry-standard graphic and 3D tools such as Adobe Creative Suite, Blender, or equivalent, with a demonstrated ability to incorporate these tools effectively throughout the creative pipeline.
Hands-on experience with AI tools for creative ideation, mockup generation (e.g., Midjourney, DALL-E, or similar), and workflow optimization. A strong understanding of how to effectively prompt and guide AI to achieve desired artistic outcomes.
A solid understanding of casual mobile games mechanics, UX & UI, animation, color theory, composition, typography, and diverse graphic styles.
The ability to research, recommend, direct, and manage appropriate vendors and freelance artists.
The ability to manage multiple projects concurrently while meeting evolving deadlines and priorities.

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