As the Global Campaign Manager at PagerDuty, you’ll own a critical customer segment that drives toward our revenue goals. You'll develop integrated demand generation campaigns that deliver pipeline and accelerate deals by collaborating with many cross functional teams. We’re looking for an expert collaborator who's customer-obsessed, excels at crafting buyer journeys, and uses analytics to fuel continuous testing and innovation. This role balances strategic thinking with tactical execution—building what's needed today while architecting for tomorrow's growth.
Key Responsibilities:
Campaign Strategy & Execution
Develop and execute multi-channel campaigns targeting ITOps, DevOps, and security teams globally. Activate cross-functional teams to ensure tight alignment on objectives, messaging, and execution. You’ll directly manage lead gen, webinar, and nurture channels for your campaign.
Customer-Centric Program Development
Research your customer segments to inform program strategy. Synthesize insights from multiple sources to craft personalized experiences that engage individuals and buying groups throughout their journey. Continuously evolve programs to maximize pipeline generation and deal acceleration.
Pipeline Generation & Opportunity Acceleration
Own pipeline and ARR targets by ideating and troubleshooting across Marketing tactics to reach and exceed goals. Monitor lead quality and gather feedback to optimize programs, including working with Marketing Analytics for the right data visibility. Partner with Sales to aid opportunity creation and acceleration.
Performance Analytics & Optimization
Start each day knowing your campaign's performance against quarterly targets. Track, analyze, and optimize using marketing automation and attribution tools to drive continuous improvement.
Portfolio Management
Build the optimal targeting and tactic mix for your campaigns to reach both short term and long term goals. Use dynamic triggers to help accelerate user and account journeys.
Global Coordination
Create scalable tactic templates for regional teams to implement locally. Balance needs across mature and emerging markets while maintaining brand consistency and message clarity. Also work with Sales Enablement to scale training on marketing tactics.
Cross-Functional Partnership
Collaborate closely with but not limited to the Product Marketing, Content Marketing, Performance Marketing, Marketing Operations, and Sales teams to align messaging with go-to-market strategies. Provide and receive feedback on collaboration and processes for continuous improvement.
Basic Qualifications:
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5-7 years B2B marketing experience, preferably in technology or SaaS
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Proven track record managing integrated campaigns that drive measurable pipeline impact
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Strong analytical skills with ability to derive actionable insights from data
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Global marketing experience or demonstrated ability to work across time zones and cultures
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Excellent project management, communication, and influencing skills
Preferred Qualifications:
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Experience in DevOps, IT operations, or incident management space
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Account based marketing (ABM) experience a nice to have
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Experience with marketing automation platforms and CRM systems, like Marketo and Salesforce
The base salary range for this position is $98,000 - $149,000 CAD. This role may also be eligible for bonus, commission, equity, and/or benefits.
Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.
Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.
Hybrid Approach:
You will be required to come into our Toronto office 1/day week.
