At Spotify, we believe that music, podcasts, and culture move the world — and we’re looking for a Social Marketing Lead to define how Spotify shows up in Korean culture across social platforms (Instagram, YouTube, Twitter/X, TikTok, and beyond).
In this role, you’ll own Spotify Korea’s social persona and platform strategies, leading the transformation of our presence from distribution-first to creative-first. You’ll craft innovative storytelling that fans love to follow, engage with, and share — ensuring Spotify is not only part of the conversation, but a cultural authority at the heart of K-Music and Korea’s broader creative ecosystem.
As the cultural antenna for Spotify in Korea, you’ll bring sharp instincts for trends, music fandoms, and digital behavior to ensure our storytelling resonates locally while laddering up to global impact. You’ll lead and inspire a team of marketers and creators, collaborate with cross-functional collaborators, and work closely with global counterparts to make Spotify the most loved destination for music and audio in Korea.
If you’re a shown leader who thrives at the intersection of strategy, creativity, and culture — and who can elevate both a team and a brand — this is your stage.
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What You'll Do- Lead and grow Spotify Korea’s Social Marketing & Content team, providing vision, mentorship, and a roadmap for future team expansion
- Define Spotify’s social persona in Korea and set platform-specific strategies (Instagram, YouTube, Twitter/X, TikTok upon launch, and beyond)
- Own and lead tentpole campaigns and social-first activations, ensuring Spotify is a central voice in K-pop and Korean cultural conversations
- Influence and align cross-functional partners (Music, Comms, Marketing, Editorial, global teams, and external creators/agencies) around social-first thinking
- Partner with producers to develop creative-first, platform-native storytelling and editorial partnerships that resonate with Korean audiences and travel globally
- Act as Spotify’s cultural radar in Korea — identifying trends, fandom dynamics, and innovative formats that shape culture
- Champion data-led creativity — use insights not just to measure, but to craft strategy, test new formats, and demonstrate both cultural and business impact
- Serve as a point of excellence for social within APAC, collaborating closely with global teams to share takeaways and elevate standards
Who You Are- A strategic leader with shown ability to set vision, build teams, and encourage people to deliver their best work
- You have at least 12+ years of experience in social and content marketing, including senior leadership roles driving strategy, creative, and execution in Korea
- Deep understanding of digital and social platforms, fandom behavior, and cultural conversations in Korea
- Experienced in building authority with fandoms, creators, and industry players, ensuring Spotify is seen as a central voice in K-pop and Korean culture
- Confident in using data and insights to craft creative, set goals, and measure both cultural and business impact
- Skilled at leading sophisticated team member networks — from agencies and creators to cross-functional teams and global partners
- Naturally plugged into the internet, music, and fan culture — always on the pulse of trends, memes, and cultural moments
- Background in entertainment, gaming, music labels, media outlets, or tech is strongly preferred
- Native in Korean and fluent in English, with outstanding communication and storytelling skills
- Highly organized, adaptable, and comfortable leading in fast-paced, evolving environments
Where You'll Be- This role is based in Korea
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
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