About Pathwork
Pathwork is redesigning life & health insurance jobs for the AI age. We believe the 2.5M professionals in the $1T life and health insurance industry don’t need better tools; they need a new operating system.
We’ve already proven it:
40+ top brokerages and national carriers use Pathwork
Active pilots with multiple top-10 insurance companies
150%+ QoQ growth, every quarter since launch
Built from day one as AI-native, Pathwork uses agentic orchestration, structured data pipelines, predictive models, and generative AI to transform insurance distribution—bringing speed, structure, and intelligence to outdated workflows.
Why Pathwork
Category-defining product already in use by national brokerages and insurers
Funding from top VCs
Deep founder experience: Work closely with experienced founders who’ve built and scaled companies from zero to exit in insurance and AI
Work in the Presidio: One of SF’s most iconic, scenic spots—perfect for walking meetings and big thinking
Early team, high ownership: You’ll shape the brand, the function, and the category
High-Trust & Long-term Oriented: Grow with a team that values trust, authenticity, learning, and lasting impact. Your contributions will help shape our product, culture and the long-term legacy of the company.
About the Role
We’re hiring our first marketing leader—a strategic, full-stack builder who can take us from early momentum to industry-defining brand. You’ll create Pathwork’s voice, own our demand engine, drive launches, and scale a marketing function from scratch. You'll sit on the leadership team and partner directly with the founders.
What You’ll Own
Brand Marketing
Craft the voice: Own and shape our brand/company voice
Tell our story: Drive awareness of our brand via website, social, thought leadership, PR
Product Marketing
Position our offering: Own product positioning and messaging across audiences—brokers, carriers, investors, and recruits. Develop customer profiles.
Take products to market: Partner with product and sales to introduce new features and GTM motions
Support sales: Equip GTM teams with assets that accelerate close - pitch decks, one-pagers, case studies
Demand Gen
Drive pipeline: Lead campaigns across web, email, social, paid, and events and develop all needed content.
Customer Marketing: Develop lifecycle programs (retention, winback) as we scale
Build the function
Develop marketing plan: Build channel strategy, content needs and set metrics
Develop marketing tech stack: Evaluate needs as we scale.
Build your team: Hire, coach, and inspire a high-performing team as we scale
You Might Be a Fit If You...
Have 6–8+ years in B2B SaaS marketing, ideally at early-stage startups and across multiple aspects of a full-stack marketing role
Can flex between hands-on execution, thinking strategically, and leveraging agencies, contractors or a team to get things done
Have an entrepreneurial and analytical mindset where you are comfortable building systems from the ground up, and iterating as you go
Have demonstrated product sensibility and judgement with potential to own a broader product marketing charter including pricing, research, and concept validation
Excellent verbal and written communication skills. Can develop clear, powerful messaging for technical and regulated audiences.
Thrive in ambiguous, fast-paced environments with high ownership
Bonus: Background in insurance, fintech, or regulated industries
What You’ll Get
Competitive comp + meaningful equity
Employee-centric benefits including:
High 401K match and FSA program
Modern, employer-paid health benefits designed to support you on your terms
Generous PTO policy with clear guidelines so you can take real-time off without the guilt or guesswork of “unlimited” PTO
Real ownership, autonomy, and direct collaboration with the founders
A chance to define a category, shape a brand from scratch, and work across multiple audiences
A hybrid SF culture—4 days/week in the heart of the Presidio—where you’ll work side-by-side with the founding team, shape our rituals, and help create the moments and memories that define our culture.
