About Clay
Clay is a creative tool for growth. Our mission is to help businesses grow — without huge investments in tooling or manual labor. We’re already helping over 100,000 people grow their business with Clay. From local pizza shops to enterprises like Anthropic and Notion, our tool lets you instantly translate any idea that you have for growing your company into reality.
We believe that modern GTM teams win by finding GTM alpha—a unique competitive edge powered by data, experimentation, and automation. Clay is the platform they use to uncover hidden signals, build custom plays, and launch faster than their competitors. We’re looking for sharp, low-ego people to help teams find their GTM alpha.
Why is Clay the best place to work?
Customers love the product (100K+ users and growing)
We’re growing a lot (6x YoY last year, and 10x YoY the two years before that)
Incredible culture (our customers keep applying to work here)
Well-resourced - We raised a $100M Series C in 2025 at a $3.1B valuation and are backed by world-class investors like Capital G (Google), Sequoia and Meritech
Read more about why people love working at Clay here and explore our wall of love to learn more about the product.
Product Marketing Lead @ Clay
We're seeking a Product Marketing Lead, Solutions to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clay’s Head of Product Marketing and will be foundational in building Clay's Product Marketing function.
You'll have the opportunity to define the discipline, hire and mentor additional team members as Clay grows, and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clay’s Sales, Growth, GTMOps, and Enablement functions, focusing on segment and persona-relevant narratives, sales enablement, funnel optimization, and revenue-driving initiatives across our customer segments.
What You’ll Do
Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
Build systems that work as we grow - Create simple, repeatable processes within Product Marketing that won't break as the company gets bigger
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What You'll Bring
8+ years of professional experience, previous experience in Sales a plus
5+ years of product marketing experience, preferably at high-growth B2B SaaS companies with complex product surface areas
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer
