Digital Campaigns Specialist Brazil

Genesys • Full-time • Sao Paulo (Flexible), Brazil • 1d ago

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Resumo da função
Buscamos um(a) Digital Campaigns Specialist estratégico(a), orientado(a) à execução e movido(a) por dados, para liderar campanhas digitais integradas que impulsionem awareness, engajamento e geração de pipeline na região Brasil. Esta posição será responsável pela execução e adaptação de campanhas globais, gestão de eventos online (como webinars), estratégias de e-mail marketing e suporte a iniciativas de field marketing, sempre em estreita colaboração com o time de Vendas.

Responsabilidades principais

Planejar e executar campanhas digitais integradas (conteúdo, e-mail, webinars e eventos).
Localizar e adaptar conteúdos globais para o mercado regional, garantindo relevância cultural.
Gerenciar e entregar eventos digitais e webinars alinhados à mensagem regional.
Otimizar estratégias de nutrição por e-mail (Eloqua) para conversão e aceleração de pipeline.
Trabalhar em parceria com equipes de Conteúdo, Produto, Criação, BDRs e AEs para alinhamento com prioridades comerciais.
Monitorar, analisar e reportar resultados de campanhas, propondo melhorias contínuas e maximizando ROI.

Qualifications & Requirements

2–5 anos de experiência em demand generation ou campaign marketing, preferencialmente em B2B SaaS.
Sólido entendimento do funil de marketing completo (awareness a expansão), com foco em geração e aceleração de pipeline.
Experiência em e-mail nurture, webinars, campanhas digitais integradas e suporte a eventos de campo.
Capacidade comprovada de adaptar estratégias globais para campanhas regionais eficazes.
Experiência prática com Eloqua, Salesforce, 6sense, WordPress e ferramentas de gestão como Asana.
Comunicação excepcional em inglês e espanhol (português é um diferencial).
Experiência em trabalho cross-functional com Vendas, Produto, BDRs e agências externas.
Experiência em organização de pequenos eventos presenciais e logística.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.