VP, Growth Marketing

Dashlane • New York, NY • 11h ago

About the Role:

We're looking for a highly strategic and results-driven VP, Growth Marketing to lead our efforts in acquiring and retaining our multi-segment customer portfolio of enterprises, SMBs, and consumers. This individual will be a key leader in our marketing organization, reporting to the Chief Marketing Officer (CMO), who will partner with Sales, Product and Customer Success in developing and executing comprehensive demand generation strategies that drive pipeline growth & consumer subscribers, accelerate sales cycles, and ultimately, increase revenue for our B2B and B2C segments.

You'll build, lead, and mentor a high-performing team, leveraging a deep understanding of the B2B buyer journey in the security and SaaS space, using modern techniques, AI and data driven strategies to optimize performance across all channels. If you're passionate about driving measurable results, thrive in a fast-paced environment, and have a proven track record of scaling demand generation for B2B SaaS companies, particularly those serving diverse segments, we want to hear from you

Location:

At Dashlane, we have a hybrid work policy with the expectation that you will be in the NYC office at a minimum of 3 days per week, unless otherwise traveling to client engagements or Dashlane sponsored events. Tuesday is the company day, where we all collaborate in the office and have a company-sponsored meal, a department day for team bonding (will be Thursday for your department), and a third day of your choice.

At Dashlane you will:

Own and scale the overarching B2B demand generation and growth marketing strategy for enterprise, SMB and consumer segments, aligning closely with sales goals and overall company objectives.
Design, implement, and optimize multi-channel demand generation programs (e.g., paid media, SEO/SEM, affiliates, content marketing, email marketing, webinars, events, account-based marketing (ABM)) to generate high-quality MQLs and SALs across our B2B segments
Lead, mentor, and grow a team of high-performing growth marketing professionals, fostering a culture of innovation, accountability, and continuous improvement.
Implement and scale ABM strategies to target strategic enterprise accounts and accelerate deal cycles
Design and execute a robust experimentation roadmap across landing pages, onboarding flows, pricing, and messaging to drive continuous improvement
Partner closely with Sales, Product, Data, Engineering, and Brand to align initiatives, prioritize impact, and deliver seamless customer experiences
Oversee the development of compelling persona based marketing content and assets that resonate with IT and security decision-makers at each stage of the buyer's journey, highlighting the value of Dashlane's Omnix™ platform and its unique security benefits
Build a best-in-class growth technology stack, ensuring we have the right tools, automation, workflows and analytics infrastructure to scale effectively.
Define and track core metrics, reporting performance and insights regularly to executive stakeholders and influencing strategic decisions
Manage and optimize marketing budgets to ensure efficient allocation of resources and our ability to deliver on ROI and payback targets
Hire, coach, and develop a high-performing team, creating a culture of ownership, curiosity, and results.
Demonstrate a forward-thinking approach, proactively identifying emerging trends, industry best practices , and competitive landscape in the cyber security market
Drive adoption of AI within growth marketing to scale our impact and improve efficiency and speed of operations work

What you bring:

15+ years of experience in marketing, with at least 7+ years in growth or performance marketing leadership roles at high-growth B2B or SaaS companies
Proven track record of building profitable growth for a B2B brand and establishing new categories
Proven track record of owning and scaling full-funnel growth strategies, spanning paid (e.g. , affiliates, syndication, influencers) , and organic (SEO, CRO, email/lifecycle, webinars, referral/partnership) programs
Command of emerging AI capabilities and its application in growth marketing
Deep expertise in data-driven marketing, experimentation frameworks (A/B, multivariate), and attribution modeling
Strong command of martech and analytics tools (e.g., Marketo, Braze, Outreach, GA4, Amplitude, Segment, HubSpot, Iterable, Looker, Tableau)
Experience managing large performance marketing budgets with a focus on optimizing CAC, payback, and LTV
Demonstrated ability to hire, lead, and inspire high-performing teams across channel, creative, and technical functions
A strategic thinker with an operator’s mindset, comfortable shifting from high-level planning to in-the-weeds execution
Strong cross-functional leadership skills: adept at partnering with Sales, Product, Engineering, Creative, and Analytics
Excellent communication and storytelling abilities, capable of influencing executive stakeholders and aligning teams
Passion for innovation, curiosity about new tools and channels, and a bias for testing, learning, and scaling what works

What Dashlane offers you:

Equal Parental leave - regardless of gender, up to 20 weeks fully paid leave to take care of their new baby, within the first year of birth or adoption
Mental health services through Spring Health and well-being days
Mentorship program - select your mentor from our internal pool and continue your learning path!
Comprehensive health coverage, including dependents
Unlimited PTO
Betterment 401(k) retirement plan
Paid holidays and sick leave
Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities. Every donation will be matched by Dashlane, up to $500 per year
Weekly lunch in the office and monthly happy hour
Team buildings & seasonal social events and many more

Salary Range: $252k - $295k Base Salary (+ Variable Component)

Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane.

Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.