Digital Programs Marketing Specialist — Regional (EMEA) — Lisbon
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Trusted by nearly half of both the Fortune 500 and the Forbes AI 50, as well as approximately two-thirds of the Fortune 100, PagerDuty is essential for delivering always-on digital experiences to modern businesses.
Join us. At PagerDuty, you’ll tackle meaningful problems, collaborate with kind and ambitious people, and help build a more equitable world—all in a flexible, award‑winning workplace.
Are you energized by building high-impact, localized digital programs that turn insights into pipeline?
We’re creating our first in‑region Digital Programs specialist role dedicated to EMEA. You’ll partner closely with Global Performance Marketing to localize and optimize global campaigns, and you’ll own net-new regional digital initiatives tailored to local topics, sensitivities, languages, and regulatory requirements. If you thrive on testing, learning fast, and shipping programs that deliver qualified leads, we’d love to hear from you.
Key Responsibilities
- Localize and optimize global digital programs for EMEA
- Partner weekly with Global Performance Marketing and Brand to adapt messaging, targeting, and languages.
- Monitor channel performance, surface insights, and recommend budget/country shifts based on regional signals and events.
- Stay aligned to global campaign calendars, content drops, and asset updates.
- Build and run regional digital programs
- Plan and execute EMEA-specific programs across search, paid social, display, landing pages, email and nurtures.
- Create local digital events (webinars, livestreams) in-language or market-specific (e.g., UK, FR, DE, ES) including regulatory topics.
- Produce or adapt lightweight digital assets when Brand/Creative bandwidth is constrained, ensuring brand consistency.
- Support optimisation of regional websites
- Work with Global Web and content teams on local language webpage optimisation
- Create market-relevant content (webpages, assets, blogs, etc) to enrich and augment local relevance, reach and searchability of PD websites and content
- Manage Regional Direct Mail Programs
- Manage regional direct mail vendors and business stakeholders to execute direct mail campaigns that integrate and augment regional go-to-market plans
- Search, evaluate, and test vendors that perform well for the local markets
- Performance Analytics - measure, test, learn, and iterate:
- Own A/B testing plans (creative, copy, offers, channels), define success metrics, scale winners.
- Track and report CTR, CVR, CPL, MQLs/SQLs, and pipeline contribution with clear, data-driven recommendations and actionable changes to improve lead-to-pipeline conversion.
- Ensure clean lead flow and attribution with Marketing Ops (Marketo → Salesforce).
- Cross-functional partnership
- Collaborate closely with Global Performance Marketing, Content, Brand/Creative, Campaigns, Field Marketing, and Sales.
- Coordinate with country field teams around priority accounts and events.
Basic Qualifications
- 2–4+ years of B2B SaaS digital marketing with a demand gen focus (pipeline vs. brand-only).
- Hands-on with Google Ads and Google Analytics; strong understanding of LinkedIn paid social.
- Experience designing and executing A/B tests and optimizing to CPL/pipeline goals.
- Working knowledge of Marketo (no heavy building required) and Salesforce lead lifecycle/attribution.
- Confident creating/adapting digital assets (ads, LPs, webinar pages) in modern CMS tooling within brand guidelines.
- Strong communication, autonomy, and collaboration skills across global and regional stakeholders.
- Based in Lisbon, Portugal (regional EMEA role) with ability to work remotely in Portugal per policy.
Preferred Qualifications
- Experience localizing programs for EMEA markets (UK, DE, FR, ES) and awareness of regional sensitivities/regulations.
- Multilingual (e.g., French, German, Spanish) or proven experience producing language-specific campaigns.
- Familiarity with ABM concepts and aligning regional efforts to global campaign frameworks.
- Comfort using AI tools (for ideation, first-draft copy, analysis) in daily workflows.
- Knowledge of Wordpress, Demandbase and Google Analytics
