Core skills: Product Marketing, Technical Marketing, GTM (Go-to-Market), Solutions Marketing, Product Enablement, Marketing Communications
Bitmovin is an award-winning video streaming technology to world-renowned brands and managed service providers. Our solution suite consists of Live and VOD Encoding, a Multi-Platform Player, and Analytics platform; enabling content owners to redefine the viewer experience through API-based workflow optimization, fast turnaround, and scalability.
We have seen great success and created great momentum in the market. This is down to our products, ecosystem, but ultimately our people who love video streaming and helping customers.
“We are constantly seeking out forward thinking individuals who want to shape the future of video… come and work with us!”
Stefan Lederer, CEO
At Bitmovin we value cognitive diversity and the huge part this plays in not only creating a global culture second to none, but in how this underpins our ability to create truly representative, Emmy award winning products. Diversity in all its forms is encouraged and celebrated at Bitmovin; everyone has a role to play in helping us shape the future of video.
Why us?
This is the nexus of innovation and market influence, offering a career-defining platform to drive the GTM strategy and technical narrative for the complete suite of video infrastructure products that power the world's leading streaming services.
Why this Role Elevates Your Career:
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Master the Full Streaming Stack: You will take strategic ownership of the GTM for Bitmovin's end-to-end suite (Encoding, Player, and Analytics), ensuring seamless, cross-product messaging that captures the entire video workflow market.
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Deepen Your Technical Authority: This role grants you the autonomy to consistently translate complex, deep-tech concepts into authoritative, persuasive content (whitepapers, technical guides, competitive analyses) that targets and wins over sophisticated developer and engineering audiences.
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Directly Influence Product and Sales Strategy: Act as the critical high-visibility link between Product, Sales, and the Market, using customer insights and data to define technical roadmaps and align the entire organisation toward successful product launches.
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Become a Recognised Industry Evangelist: Step into the spotlight as an external technical representative at key industry events and webinars, leveraging your expertise to establish Bitmovin's reputation as a leader in video infrastructure innovation.
Your Impact
You will make an impact that matters by:
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Driving Strategic Market Success: Co-authoring and executing the high-level Go-to-Market strategies alongside the VP of Marketing, directly shaping the direction and market perception of your product portfolio to meet critical business objectives.
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Ensuring Portfolio Cohesion: Identifying and realizing powerful synergies across all product lines (Encoding, Player, and Analytics) by coordinating joint GTM initiatives and ensuring the entire portfolio speaks with one clear, consistent, and compelling technical voice.
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Translating Complexity into Currency: Crafting deeply technical and persuasive messaging that transforms complex engineering concepts into clear, accurate value propositions, directly enabling technical audiences (developers and engineers) to choose Bitmovin.
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Building Foundational Assets: Creating authoritative, high-value technical content—including whitepapers, guides, and datasheets—that educates sophisticated audiences, establishes thought leadership, and serves as the backbone of lead generation efforts.
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Accelerating Revenue: Empowering the Sales team with crucial, ready-to-use enablement materials, presentations, and acute competitive analyses that drastically improve their ability to articulate complex technical value and close strategic deals.
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Uncovering Untapped Opportunities: Conducting critical market and competitive intelligence to surface actionable insights from trends, customer feedback, and competitor weaknesses, informing strategic product and GTM pivots.
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Serving as the Unifying Force: Acting as the central technical liaison across Product Management, Engineering, Sales, and Customer Success, ensuring every customer-facing team is perfectly aligned and equipped with technically accurate information.
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Spurring Organic Growth: Executing targeted adoption campaigns designed specifically to increase product usage, engagement, and retention among our core technical user base.
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Amplifying Our Voice: Stepping forward as the public technical evangelist at industry events, webinars, and customer engagements, showcasing our cutting-edge innovations and establishing Bitmovin's expertise on the global stage.
What can you bring
- Demonstrable success in product marketing or technical marketing, ideally within the SaaS, video infrastructure, or deep-tech space.
- Deep technical fluency in areas such as video streaming, cloud services, and developer technologies.
- Proven skill in generating extensive, high-quality technical content (e.g., whitepapers, technical guides, competitive analyses) tailored specifically to resonate with sophisticated developer and engineering audiences.
- Mastery of written and verbal communication, with the specific competency of simplifying highly complex technical concepts for diverse audiences while maintaining absolute accuracy and credibility.
- Demonstrated experience partnering closely with senior marketing leaders and cross-functional peers (Product, Sales) to drive strategic alignment on portfolio messaging, holistic GTM plans, and integrated campaign execution.
- A strong analytical mindset and ability to leverage market trends, customer insights, and performance data to rigorously inform positioning, measure campaign effectiveness, and influence strategic shifts
You don’t have experience with all the points above? Don’t worry, we will support you with learning, training, and coaching on the job.
Life at Bitmovin
For all of our roles, we are willing to discuss flexible working arrangements to support everyone’s unique circumstances.
Want to sign up?
As part of the application process, we would love to get to know you better through a short video. In this video, we would like to know:
- "What are your personal goals for this role, and what skills or experiences do you hope to gain?"
- "What skills do you have that make you an ideal for for this role?"
- "Please tell us about the time you most successfully hacked some (non-computer) system to your advantage."
Guidelines for the video:
- Keep it concise (2-3 minutes).
- Be authentic and showcase your personality.
- Feel free to demonstrate your passion and creativity—this is your chance to stand out!
- Using the box below enter a link to a dropbox or google drive folder where you have stored your video (remember to allow view access for everyone)
We look forward to hearing from you!
