Why This Job is Featured on The SaaS Jobs
Product marketing roles remain central in SaaS as products expand through continuous releases rather than periodic “big launches.” This position sits at the intersection of audience insight, feature narrative, and adoption strategy for a widely used subscription platform, where messaging must keep pace with frequent iteration and multiple product tiers. The remit spans positioning, launches, and performance measurement—work that mirrors how mature SaaS organizations maintain clarity as their portfolios broaden.
From a SaaS career standpoint, the role builds durable strengths: translating product capabilities into segmented value propositions, partnering closely with product teams to influence roadmap conversations, and using data to connect go-to-market choices to usage outcomes. Experience designing integrated campaigns around feature updates and tracking adoption is highly transferable across subscription businesses that depend on retention, engagement, and expansion to grow.
This role tends to suit a senior marketer who prefers cross-functional orchestration over channel specialization, and who is comfortable balancing creativity with analytical rigor. It also fits someone motivated by consumer-grade product storytelling and the discipline of aligning stakeholders around a consistent narrative across markets, languages, and internal teams.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Spotify is on the hunt for a Product Marketing Manager to champion our product marketing initiatives. You will develop the consumer story and launch strategies for Spotify’s ever-changing range of innovative features. You will increase the use, interaction and appreciation for Spotify’s product experience among users worldwide. You will contribute a dynamic and innovative strategy to product marketing, improving Spotify’s standing as a leader in this industry. The expectation is for you to constantly challenge creative limits to maintain the high standard of Spotify's product marketing work.
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What You'll Do- Formulate and communicate product vision, value proposition and messaging tailored to specific audiences
- Leverage on platform and off platform data to consumer insights to define the audience, positioning, and messaging for Spotify’s portfolio of product tiers and features
- Analytical mindset with a focus on data-driven decision making
- Own and execute go-to-market strategies for new product launches and feature updates
- Conduct market research, competitive analysis, and customer insights to inform product and marketing decisions
- Collaborate with Product Managers to shape the product roadmap and prioritize features based on market needs
- Build integrated marketing campaigns that break through and get consumers excited about Spotify’s roadmap of innovations
- Drive partner alignment and facilitate effective communication across teams
- Measure and report on product performance, adoption and customer feedback
- Strong communication, collaboration and project management skills
Who You Are- A minimum of 10 years of marketing experience is required, with an additional 3 to 5 years specializing in product marketing
- Marketer or equivalent experience with a data-driven approach able to uncover valuable insights and translate them into successful strategies
- Proven efficiency in leading marketing initiatives for a sophisticated and dynamic product strategy
- Developed extensive coordinated marketing campaigns at a large scale
- Proven skills in consumer marketing to develop and implement the campaign
- Entrepreneurial & proactive approach and the capability to optimally complete numerous projects to outstanding standards
- Excel as a great teammate in various work environments
- Ability to work effectively in a fast-paced environment, prioritizing multiple projects and deadlines
- Ability to make quick, balanced and cross- functionally business viable decisions
- Strong writing and verbal communication skills both in Korean and English
- You are a lover of music, fan of tech products and early adopter of new technologies
Where You'll Be- This role is based in Korea
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
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