Why This Job is Featured on The SaaS Jobs
Web marketing roles in SaaS increasingly sit at the intersection of product-led journeys and revenue operations, and this position reflects that shift. Owning a primary acquisition surface for a B2B platform, the remit spans site performance, experimentation, and the technical plumbing that connects web experiences to systems like marketing automation and CRM—work that is central to how modern SaaS companies convert intent into pipeline, especially in self-serve and high-intent inbound motions.
From a career standpoint, the role builds durable SaaS leverage: designing repeatable CRO programs, shaping SEO in an AI-influenced discovery landscape (AEO/GEO), and translating go-to-market priorities into measurable web roadmaps. The emphasis on instrumentation, routing, and reporting also develops a practitioner who can operate across Marketing Ops and RevOps boundaries—an increasingly valuable profile as SaaS teams standardize on attribution, lifecycle governance, and scalable web systems.
This is best suited to a marketer who prefers ownership with clear performance metrics, enjoys aligning diverse stakeholders without relying on formal authority, and is comfortable moving between strategy and hands-on troubleshooting. It will fit someone who treats the website as a system—part brand surface, part conversion engine, part data pipeline—rather than a publishing channel alone.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
About DroneDeploy
DroneDeploy powers field teams with robotics and AI. As the only reality capture platform that combines robotic automation, AI agents, and a truly unified system, DroneDeploy allows critical industries to operate with speed and confidence.
From construction and energy to agriculture, the world’s largest companies use DroneDeploy to simplify field operations, improve safety, and make smarter decisions, faster. By combining aerial drones, 360 and fixed cameras, ground robots and proprietary AI, we’re bringing the power of automation and visual intelligence to all stakeholders, from the field to the boardroom.
At DroneDeploy, we thrive in a mostly remote-first culture rooted in innovation and impact. We’ve been recognized as a Best Place to Work in the SF Bay Area and named one of America’s Great Places to Work—but what truly sets us apart is the experience you gain: solving real-world challenges with cutting-edge technology, surrounded by teammates who are as passionate as they are supportive. Our team is bold, mission-driven, and building something that matters. We foster a culture where a variety of perspectives drive smart decisions, and where growth—both personal and professional—is part of the journey. Whether it’s flexible schedules, family-friendly benefits, or our strong track record of internal promotions, we invest in people as much as we do in product. If you’re looking to be part of something ambitious, authentic, and transformative, you’ll find your place at DroneDeploy.
About the role
Are you ready to own the growth engine of one of the most visited and high-impact assets in our go-to-market strategy? As Web Marketing Manager, you will be the primary owner of DroneDeploy.com – responsible for the daily performance, roadmap and prioritization of all web initiatives, with a specific focus on inbound, high-velocity visitors and self-serve style journeys.
You are a systems thinker who understands how changes on the site flow downstream into tools like Marketo, Salesforce and our GTM processes.
In this role, you’ll run the web channel end-to-end: managing the intake and prioritization of web requests, coordinating with agencies and internal teams, and making real-time decisions about what gets built, tested and launched. You will guide cross-functional partners – from Demand Gen, Product Marketing and Content to Marketing Ops, RevOps and DevOps – aligning them around measurable outcomes for traffic growth, inbound conversion and high-intent user journeys. You combine systems and people management skills – seeing how everything connects, while bringing stakeholders along with high EQ and clear communication.
You will go beyond page builds – leading conversion rate optimization (CRO) programs first and foremost, along with AI-enabled SEO/AEO/GEO, platform transitions and technical enhancements such as chatbot lifecycle management and modular CMS design.
This is a role for someone who thrives in high-ownership, cross-functional environments and can translate GTM priorities into web systems and daily execution. Our ideal candidate is comfortable jumping into the weeds themselves (including debugging issues in tools like Gemini and ChatGPT) to unblock progress.
Work Environment
> Work Model: Remote -- Work from home within the US.
> Work Hours: Availability within core hours of 9am to 6pm, Monday through Friday, based on your local time zone.
> Work Travel: Domestic travel, about 10% travel for team onsites and company events.
\n
Responsibilities:- Own day-to-day website management and performance for DroneDeploy.com and related web properties – including backlog intake, prioritization, project scoping, QA, publishing and ongoing maintenance.
- Own the end-to-end website growth strategy aligned with pipeline and revenue goals, including CRO as the primary lever, plus SEO/AEO/GEO, UX optimization and personalization.
- Grow and optimize high-velocity inbound funnels (e.g., demo requests, contact sales, trial and other high-intent CTAs) with a focus on reducing friction and improving conversion at each step of the visitor journey.
- Design scalable web systems and act as a systems thinker for the web stack – implementing modular CMS structures, analytics pipelines and automation workflows, and ensuring page templates, Marketo forms and tracking configurations support clean downstream flows (e.g., scoring, routing, SLAs and reporting) across Marketo, Salesforce and other GTM systems.
- Lead CRO programs and oversee AI-enabled SEO/AEO/GEO strategy – ensuring DroneDeploy ranks competitively for revenue-critical keywords and builds an evergreen search growth engine – while auditing performance, owning the roadmap and recommending how we resource the work (from ongoing analysis to content production), continuously testing and optimizing high-intent pages and expanding learnings site-wide.
- Use AI tools heavily (including Gemini, ChatGPT and related systems) to prototype ideas, troubleshoot issues and unblock yourself – setting an example for AI-enabled workflows across the marketing team.
- Own the web priorities and roadmap: run a clear prioritization process that balances quick-turn GTM requests with strategic web initiatives and infrastructure investments.
- Partner with our Webflow design/development agency and internal design team to deliver accessible, responsive, performance-optimized web experiences that meet our design standards – setting briefs, reviewing work and ensuring on-time launches.
- Align cross-functional stakeholders (Demand Gen, Product Marketing, Content, Marketing Ops, RevOps, DevOps) on web priorities, experiment learnings and technical roadmap; serve as the single point of contact for web-related decisions – using high EQ to manage tradeoffs, influence without authority and keep teams focused on shared outcomes.
- Partner deeply with Marketing Ops and RevOps to diagnose and solve issues at the intersection of web, forms, routing and reporting – treating this as a core part of the role.
- Monitor website health and performance dashboards (traffic, funnel metrics, site speed, errors) and drive rapid resolution of issues.
How performance will be measured:- Pipeline and revenue contribution attributable to web initiatives.
- Increased conversion of high-intent inbound (e.g., demo requests, contact forms, trial inquiries) while ensuring the quality of those leads.
- Organic search growth (impressions, sessions and keyword rankings for critical terms).
- Conversion rate improvements on high-value and high-traffic pages across the inbound journey.
- Lead-to-opportunity and lead-to-closed-won conversion rates influenced by web.
- Experiment velocity and measurable impact of CRO initiatives.
- SEO health and competitive search share vs. top competitors.
- Web system scalability, reduction in manual operational effort and time-to-launch for new web experiences.
- Perceived design quality, usability and visual consistency from key stakeholders.
What success will look like:- Inbound visitors experience a fast, clear, self-serve-friendly journey from first visit to conversion.
- We operate with a repeatable experimentation engine – launching, learning and iterating faster than our competitors.
- Our SEO/AEO/GEO strategy delivers sustained growth in organic share of voice for revenue-driving keywords.
- Web infrastructure supports faster publishing, deeper analytics and reduced dependency on manual updates or one-off dev work.
- Stakeholders across GTM teams have clear visibility into web performance, understand tradeoffs and are aligned on shared growth priorities.
Requirements:- Proven track record of owning both the strategy and day-to-day operations of high-traffic, B2B SaaS marketing sites, including roadmap management and request prioritization.
- Demonstrated systems thinking and understanding of downstream impact – you know how website changes (especially forms and tracking) connect across CMS, analytics, Marketing Ops, RevOps and Sales processes, and how they affect lead flow, routing, scoring and reporting.
- A progressive understanding of Webflow’s capabilities and limitations.
- A passion for CRO and SEO (including AEO/GEO), web analytics, personalization and UX strategy, with examples of measurable business impact on inbound/high-intent funnels.
- A strong POV on AEO/GEO and what we can realistically influence today, and experience using that POV to oversee strategy, audits and roadmaps rather than just execution.
- Experience managing AI-assisted SEO/AEO/GEO content creation, keyword targeting and competitive search strategies, including recommending and coordinating the right mix of resources (internal, agency and tools) to execute ongoing analysis and content production.
- Proficiency with tools including Webflow, Google Analytics, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Optimizely/Convert, Hotjar or similar.
- Solid Webflow design, development and management skills. While an agency will handle the bulk of this, we’ll move faster if you’re proficient and comfortable making updates independently.
- Bonus: Proficiency building custom GPTs, designing MCP-based workflows and creating other AI-driven automations to streamline web operations, marketing processes and internal knowledge bases.
\n
$120,000 - $160,000 a year
The base salary range reflects P3-Proficient to P4-Senior level and the compensation band across our Tier 1, 2, and 3 locations, including the SF Bay Area. The salary offered will vary based on meeting role requirements, skills, experience, level, and location. In addition to the base salary, we offer equity, employee benefits, and programs. This role also includes a variable pay component (company bonus) on top of the base salary.
\n
#LI-Remote
Employee Offerings & Benefits
(Benefits may vary by location and role)
These are just some of the perks you'll enjoy—there's more to discover once you join us!
Culture of Innovation & Collaboration – Thrive in an environment that values creativity and teamwork.
Drone Certification – Get certified and gain unique, hands-on skills with our full backing.
Flexible Work Arrangements – Enjoy autonomy with remote-first options and schedule flexibility.
Paid Family Leave – Take the time you need to support your family during life’s most important moments.
Comprehensive Healthcare Coverage – Plans designed to support your well-being.
Career & Growth Development – Build new skills and unlock opportunities through continuous learning.
Flexible PTO – Take time off when you need it to recharge—we trust you to manage your time well.
Employee Referral Bonus – Know someone great? Refer them and earn a bonus when they join our team.
----
DroneDeploy is an equal opportunity employer.
All DroneDeploy employees are responsible for protecting the company and customer data by following information security policies and procedures.
Please refer to our Recruitment Privacy Noticefor information about privacy during the recruiting process.
