Why This Job is Featured on The SaaS Jobs
This Product Marketing Leader role stands out in SaaS because it sits at the intersection of enterprise platforms and emerging “agentic” workflows, with Sweep building directly on top of Salesforce. In a market where differentiation often hinges on explaining complex platform capabilities, the emphasis here is on turning technical depth into crisp narratives that land with both business and technical stakeholders.
From a SaaS career perspective, the work maps closely to the core operating system of product-led and sales-led B2B: positioning, launches, enablement, and competitive intelligence. Experience translating product complexity into adoption-oriented messaging tends to transfer well across SaaS categories, particularly where integrations, governance, and platform extensibility shape buying decisions. The remit also signals meaningful cross-functional exposure with Product, Sales, Partners, and Customer Success—useful for marketers aiming to broaden scope beyond campaign execution.
This role is best suited to a senior marketer who prefers owning the narrative end-to-end and staying close to the product surface area, not just the marketing calendar. It will fit someone comfortable balancing strategy with hands-on asset creation, and who enjoys working in ecosystems where credibility comes from technical fluency as much as storytelling.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who are we?
Sweep is an agentic workspace for Salesforce that makes complex configurations simple to see, govern, and scale. Our metadata agents keep context alive so AI delivers real business value. The result: clarity, control, and speed — by design.
What will you do at Sweep?
We are looking for a technically savvy Product Marketing Leader to drive positioning, messaging, and GTM strategy for Sweep’s cutting-edge platform. You will translate complex product capabilities into clear business and technical value, enable Sales, Partner and Customer Success teams with actionable insights, and shape messaging that resonates across technical and business audiences. This is a strategic and hands-on role for a marketer who loves both messaging and doing.
Key Responsibilities:
- Own product positioning and messaging — craft clear, differentiated narratives
- Translate complexity into clarity by turning technical product capabilities into compelling value propositions and stories.
- Drive go-to-market strategy and execution for new products and feature launches, ensuring alignment across Product, Marketing, and Sales.
- Partner cross-functionally to create cohesive narratives, launch assets, and sales enablement materials that accelerate adoption.
- Continuously refine messaging using insights from customers, field teams, and market trends.
- Lead competitive intelligence.
- Develop and maintain core product collateral including one-pagers, use-case briefs, customer stories, sales decks, videos, and demo content.
What we're looking for?
- 7+ years of experience in B2B SaaS product marketing, ideally within the Salesforce ecosystem or adjacent enterprise platforms.
- Strong technical acumen — able to quickly understand, position, and communicate complex software capabilities with clarity and confidence.
- Proven track record leading product and feature launches, from crafting GTM strategy to coordinating execution across Product, Sales, and Marketing.
- Expert in competitive intelligence and market analysis — skilled at identifying trends, differentiators, and opportunities to strengthen positioning.
- Proven ability to create standout collateral, including sales decks, one-pagers, videos, demos, and battle cards that drive engagement and adoption.
- Exceptional storytelling and presentation skills — confident representing the product in demos, webinars, and customer or partner conversations.
- Hands-on and self-driven — comfortable shifting between strategy and execution, and thriving in a fast-moving startup environment.
About Sweep:
As a fast-growing, venture-backed startup, we are proud to be supported by top investors like Insight Partners and Bessemer Venture Partners. With teams in New York, Portugal, and Tel Aviv, we are a passionate, success-driven group that thrives on collaboration and innovation.
Join us to be part of a dynamic, people-first community where we tackle complex challenges, take smart risks, and celebrate each other's successes. Learn more about our mission and culture on our About page https://www.sweep.io/about.
