We are seeking an outstanding Head of Consumer Marketing/Marketing Lead who will be responsible for communicating with and growing the France, Belgium & Luxembourg & Benelux consumer base!
The Head of Consumer Marketing/Marketing Lead will be based in the Paris office and will work in close collaboration with cross-functional leadership teams including Music, Podcasts, AudioBooks, Brand Partnerships, Premium Marketing, Product, Business Development, Advertising Teams, PR and Market Operations to effectively acquire, activate and retain Spotify users.
\n
What You'll Do- Provide strong leadership to the team, articulate a vision of growth for the region, and develop Spotify’s consumer-centric marketing strategy, plans and execution
- Deliver focused, attributable, large scale coordinated marketing programs to accelerate capture of addressable market
- Provide counsel to the leadership team and cross-functional partners on the market landscape (media and societal trends, growth opportunities, competitive landscape)
- Drive alignment, understanding and providing adoption of regional target audiences across all stakeholders
- Understand consumer demand and deliver a focused x-functional effort to identify untapped growth target audiences, advised by first and third party data; deliver outstanding content and marketing solutions through direct and partner channels
- Develop consumer marketing strategies to successfully establish our brand; driving awareness, growth and loyalty through traditional media, digital, social, partnerships and owned channels
- Use existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for Spotify
- Work closely with Content teams to drive the music, podcast, audiobooks marketing agendas and ensure content priorities are aligned to our core audiences’ needs as well as Business Development and Brand Partnerships to drive cultural relevance and user interest
- Handle the marketing budget to ensure marketing programs carried out are fully optimized
- Consistently champion the Spotify brand values, people values and Social Impact initiatives, acting as a role model both within the team and externally
- Coordinate relationships with the distributed team to execute successfully at a local level
Who You Are- 10 + years' experience in consumer, digital media, e-commerce or entertainment marketing
- A strong leader, capable of inspiring teams, with a truly collaborative mentality
- Able to convert high-level business and marketing strategy into tangible, effective local marketing execution across channels
- Experience from a fast-growing, dynamic environment where charisma, creativity and strategic thinking are essential to this success
- Driven by return on investment and data
- End-to-end experience of the marketing process from initial briefing all the way to execution
- Highly customer obsessed and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
- Comfortable influencing up and down a large organization, including at senior levels
- Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms
- Experience with managing external agency relationships
Where You'll Be- This role is based in Paris, France.
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
- We ask that you come in 3-4 times per week.
\n
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
