Why This Job is Featured on The SaaS Jobs
This role stands out in SaaS because it sits at the intersection of regional go-to-market and global platform marketing for a cloud experience orchestration product. Owning digital strategy for Japan while coordinating with APAC and global stakeholders reflects how enterprise SaaS companies operationalise localisation: adapting central campaigns, channels, and messaging to a specific market without losing consistency in measurement and funnel design.
From a career standpoint, the remit maps closely to the skills that travel well across B2B SaaS: multi-channel demand generation, lifecycle nurture, and performance management tied to pipeline outcomes. The emphasis on analytics, marketing automation/CRM fluency, and ABM-style engagement signals exposure to modern SaaS revenue operations practices, where campaign execution and attribution discipline matter as much as creative.
The position is best suited to a marketer who prefers a blend of strategy and hands-on delivery, and who is comfortable operating through influence across distributed teams and agency partners. It will fit someone motivated by structured experimentation—paid media, web optimisation, and email programs—within the constraints of local market nuance, particularly for professionals building depth in Japan-focused B2B SaaS growth marketing.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
As the Senior Digital Marketing Manager for Japan, you will own the digital marketing strategy and execution for the region. This role requires a strong balance of strategic planning and hands-on execution across paid media, website optimization, marketing automation and digital demand generation. You will work closely with the Japan Field Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.
The ideal candidate is data-driven, innovative, deeply knowledgeable about Japan’s digital landscape and highly experienced in B2B SaaS marketing.
Key responsibilities:
• Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives.
• Localise and adapt global campaigns for regional relevance and market alignment.
• Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email.
• Build account-based digital engagement programs with support from the APAC Digital Team and leverage intent data where available.
• Oversee content localisation, including web, email, creative assets and customer stories for regional relevance.
• Monitor, analyse and report on campaign performance using analytics tools
• Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement.
• Work on SEO strategy for Japan and optimise website – under the APAC and central team’s guidance
• Arrange webinars and promote
• Build account targeted programs with the support of APAC Digital Team
• Manage relationship and performance of local digital agencies
• Localise and build email/nurture streams in line with global requirements
• Management of local blog and organic social channels
• Performance review of programs against Marketing Targets for Japan
Knowledge, Skills and Experience:
• Digital savvy with minimum 8 years’ experience, preferably agency-side or in a similar role within a B2B environment
• Experience managing agencies and significant digital budgets, with a track record of improving ROI.
• Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events).
• Data-driven mindset with the ability to translate analytics into strategy and clear recommendations.
• Good understanding of social media landscape and experience in running paid campaigns as well as organic
• Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics
• SaaS or cloud experience an advantage
• ABM program experience or familiarity with intent data platforms
• Experience working with cross-functional and international teams in remote environments
• Strong understanding of marketing automation, CRM and analytics platforms
• WordPress experience an advantage
• Strong Copywriting Skills a bonus
• Business level English and fluency in Japanese a must
• Ability to thrive in a fast-paced, high-growth and global environment
Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in Japan.
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If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
