Why This Job is Featured on The SaaS Jobs
Creator roles are often framed as pure brand work, but in SaaS they sit close to product-led growth and lifecycle marketing—where messaging has to earn clicks, trials, and retention, not just attention. This listing signals a campaign-oriented creative remit across brand, social, and performance, with regional collaboration that reflects how many SaaS organisations operate across multiple markets and shared playbooks.
For someone building a SaaS career, the durable value here is learning to translate product value into clear, culturally specific narratives across channels that behave differently in a subscription funnel. The emphasis on ideation, shaping decks, and questioning briefs maps to the way SaaS teams iterate: hypotheses, creative testing, and alignment with stakeholders who care about outcomes. Experience adapting work with Malaysia and Indonesia also builds the cross-market instincts that matter as SaaS brands expand.
This role suits a mid-career creative who prefers being involved early—contributing to strategy, not only execution—and who is comfortable navigating ambiguity in briefs. It will fit someone who enjoys balancing local nuance (Urdu/English) with globally legible storytelling, and who wants their craft to connect to measurable adoption and engagement signals common in SaaS environments.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Key Responsibilities
- Write clear, culturally sharp copy for campaigns across brand, social, performance, and OOH
- Collaborate on ideation: not just receive it (you’ll be in brainstorms, not just in the follow-up email)
- Help shape campaign decks: contribute to narrative flow, key messages, and visual direction…even if you’re not the art director
- Work closely with regional team (in Malaysia & Indonesia) to adapt or co-create ideas
- Occasionally rewrite or push back on briefs, because good work starts with good questions
- Keep your finger on Pakistan’s cultural pulse and translate that into work that resonates
Skills, Knowledge and Expertise
- 4 – 6 years in advertising, digital, or brand-side creative
- A portfolio that shows range: not just lines, but thinking (eg. campaign rationales, social strategies, cross-format work)
- Fluent in Urdu and English: you get local nuance, but can also work globally
- You’re curious, not complacent: you want to understand the why behind the ask
- You’ve worked in fast-paced environments and can deliver quality without constant oversight
- Bonus if you’ve ever:
Built a presentation deck from scratch
Suggested a campaign angle that got approved
Worked on a project that wasn’t just your job but you jumped in anyway
Conditions and Benefits
- Real impact: Your work will shape how the brand shows up in Pakistan and influence APAC
- Growth path: We invest in creatives who show strategic range. This role can evolve.
- Lean team, big trust: No layers. Just honest feedback, fast decisions, and creative freedom within clear goals
