Why This Job is Featured on The SaaS Jobs
This Country Marketing Lead role stands out in SaaS because it sits at the intersection of local market ownership and centralized, multi-vertical coordination. The remit spans strategy, execution, and measurement within Pakistan, suggesting a business with established global functions where country performance is driven through a matrix rather than a standalone team. For SaaS operators, that structure is often where localization, channel mix, and positioning decisions become highly visible—and highly scrutinized.
From a career perspective, the work builds durable SaaS marketing muscles: translating market insight into a coherent plan, running multi-channel programs tied to acquisition and retention, and managing ROI through disciplined media planning. Regular reporting to C-level stakeholders also develops the operating cadence common in SaaS—forecasting, performance narratives, and iterative optimization based on data rather than campaign aesthetics.
The role is best suited to a marketing leader who enjoys end-to-end accountability and is comfortable aligning stakeholders across product, global marketing, and business teams. It will fit someone who prefers measurable outcomes, can balance brand and performance priorities, and wants a country-level scope without operating in isolation from a broader SaaS organization.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Key Responsibilities
- Strategy Development: Formulate, own, and drive the comprehensive marketing strategy for all business verticals within Pakistan to achieve ambitious growth and brand objectives.
- Project Management & Execution: Lead and manage all marketing projects and campaigns within the country, ensuring timely and effective execution across all channels.
- Cross-Functional Coordination: Coordinate a cross-functional team operating within a matrix structure, effectively aligning local marketing efforts with central business, product, and global marketing teams.
- Performance Marketing: Oversee and manage digital marketing and media planning efforts with a focus on maximizing ROI, optimizing spend, and delivering measurable results in user acquisition and retention.
- Market Analysis: Monitor and analyze market trends, competitor activities, and consumer behavior to identify new opportunities and refine the marketing mix.
- Budget Management: Manage the local marketing budget efficiently, allocating resources strategically across different initiatives and channels.
- Stakeholder Communication: Serve as the primary marketing point of contact for the Pakistan market, providing regular reports and updates to C-Level.
Skills, Knowledge and Expertise
- Proven Leadership: Significant experience (5+ years) in a senior Marketing Management/Leadership role (Head of Marketing, Marketing Lead).
- Industry Background: Prior experience working in fast-paced, digital-first sectors such as E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth technology companies.
- Digital Marketing Mastery: Deep expertise in Digital Marketing.
- Media Planning: Strong knowledge and practical experience with Media Planning, including managing large-scale media budgets and agency relationships.
- User Lifecycle Management: Demonstrated success in developing and executing strategies focused on User Acquisition and User Retention across the entire customer journey.
- Strategic & Analytical: Highly analytical with the ability to translate complex data into actionable marketing strategies and forecasts.
- Local Market Knowledge: Excellent understanding of the Pakistani consumer landscape, media channels, and cultural nuances.
- Communication: Fluent in English and proficient in communicating complex ideas and presenting to senior stakeholders.
Condition and Benefits
- Hybrid work
- Unlimited opportunities for professional and career growth, regular external and internal training
- Partially or fully paid additional training courses
- The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry
