Why This Job is Featured on The SaaS Jobs
Brand marketing roles in SaaS often skew toward performance channels, making a senior remit centred on brand advertising and media strategy notable. This position sits at the intersection of creative development, paid distribution, and measurement across channels such as CTV, OOH, audio, publishers, display, and paid social—an increasingly relevant mix as B2B SaaS companies broaden beyond purely digital acquisition. The scope signals a mature marketing function where brand presence is treated as a lever alongside demand generation.
For a SaaS marketer, the long-term career value here is in building a repeatable approach to full-funnel brand investment: translating insights into briefs, orchestrating multi-channel launches, and then turning results into performance narratives that stakeholders can act on. Regular collaboration with Product Marketing and Demand Gen also sharpens the ability to connect positioning with pipeline impact—an enduring skill set across subscription businesses.
This role fits an experienced operator who enjoys owning end-to-end programs and working through cross-functional dependencies, including agency and media partners. It will suit someone comfortable balancing strategic planning with hands-on execution, and who prefers decisions grounded in analytics and clear communication to executive audiences.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
What's the opportunity?
Intercom is looking for someone with deep expertise in brand advertising and media strategy to help shape how the world experiences our brand.
This role owns the end-to-end development of high-impact brand campaigns, from insight and strategy through media planning, launch, and performance storytelling. You’ll lead Intercom’s brand media program, determining where and how we show up across channels like CTV, OOH, audio, publishers, display, and paid social—and ensuring every placement works harder to drive awareness, consideration, and long-term brand impact.
You’ll partner closely with Product Marketing, Demand Gen, and our in-house Brand Studio, as well as top-tier external agencies and media partners, to bring bold, memorable campaigns to life. Reporting directly to the Director of Brand Marketing, this is a highly visible role for a marketer who loves the intersection of creative, media, and measurable impact.
What will I be doing?
- Lead the execution of brand marketing campaigns to drive brand awareness and consideration, from insight identification, brief creation, planning, creative development, multi-channel execution, launch and post-campaign evaluation
- Lead Intercom’s brand media program to drive awareness and consideration, working with external media partners and internal media teams to develop media strategies across the full funnel
- Develop media plan recommendations for brand campaigns and oversee the execution of media buying across CTV, OOH, audio, publishers, display and paid social.
- Work with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals
- Collaborate with brand strategy, product marketing, performance marketing and content marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
- Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance
What skills do I need?
- 8+ years of experience in brand marketing, ideally half of which has been in a B2B SaaS environment.
- Demonstrated expertise managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (i.e. OTT/CTV, streaming audio, OOH, publishers and paid social).
- Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution
- Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
- A balance of strategic thinking and tactical execution—you know when to zoom out for the big picture and when to dive into the details.
- Analytical and curious by nature—you love digging into data, solving problems, and turning insights into actionable decisions.
- Clear and succinct written communication and comfort in presenting to executive audiences and cross-functional partners. Able to communicate complex work to both internal teams and external agencies.
- Thrive in a fast moving growth stage environment and comfortable operating with ambiguity
Benefits
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews - great work is rewarded!
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
The base salary range for candidates within the San Francisco Bay Area is $148,500-$177,375. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
