Why This Job is Featured on The SaaS Jobs
This Director, Revenue Programs role stands out because it sits at the operating layer of SaaS go-to-market: turning positioning and market signals into repeatable pipeline motions. In subscription businesses where forecasting depends on consistent demand creation, building an “always-on” portfolio of sales plays is a core lever for predictability. The remit spans multiple pipeline-producing functions, making it a practical view into how modern SaaS revenue teams coordinate across segments and channels.
For a long-term SaaS career, the value is in learning how to industrialize growth: creating program architecture, defining what “good” execution looks like, and instrumenting measurement so plays can be iterated rather than reinvented. Owning pipeline generation as the primary metric also builds a strong link between strategy and outcomes—experience that transfers across PLG and sales-led environments, and across stages where teams need clearer operating rhythms to scale.
This role is best suited to a senior operator who enjoys ambiguity, prefers building systems over running one-off campaigns, and is comfortable influencing leaders without direct authority. It will appeal to someone who wants to combine analytical rigor with cross-functional orchestration, and who sees enablement, product marketing, and RevOps alignment as essential to sustainable SaaS pipeline creation.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
We’re looking for a Director, Revenue Programs who will play a pivotal role in shaping how our go-to-market organization drives predictable, scalable pipeline. This role is a newly created, high-impact role responsible for designing and scaling integrated revenue programs that drive pipeline generation across the business. This leader will own the strategy, execution, and evolution of sales plays—repeatable, easy-to-run motions that any pipeline-producing role can pick up and execute with confidence.
This is a rare opportunity to create and scale a new function at the intersection of GTM strategy and execution. You’ll have the mandate to innovate, the visibility to influence the business, and the responsibility to turn strategy into pipeline.
The core metric for this team is pipeline generation. You will lead the development of an always-on, pipe generation program(s) that align to business priorities, market dynamics, and competitive opportunities. This role partners deeply with AE, xDR, CSM, and Partner leadership to create thematic programs with embedded sales plays that feel cohesive, targeted, and actionable.
This is an opportunity to build something new, starting with one direct report and scaling the function as the company grows, while shaping how the go-to-market organization consistently creates pipeline.
About the role:
- Location: Remote-first (United States)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $190,800 - $238,500
- Zone B: $180,900 - $226,800
- Zone C: $171,000 - $215,100
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Application Information:
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for a new position
- Reporting to the Sr. Director, GTM Programs & Strategy
As a Director, Revenue Programs you’ll …
- Own Pipeline Generation Programs
- Target lists
- A prescriptive and tight bill of material used for each play for scale and consistency
- Simple guidance so any pipeline-producing role can execute effectively.
- Own the end-to-end strategy and execution of revenue programs with pipeline generation as the primary success metric.
- Design with Product Marketing and deliver integrated sales plays defined as clear motions with:
- Build a Portfolio of Sales Plays
- Always-on pipe generation programs that consistently fuel pipeline.
Quarterly pipeline programs aligned to GTM priorities and revenue targets.
- Reactive, in-quarter plays that quickly capitalize on market shifts, competitive moments, or emerging opportunities.
- Develop and manage:
- Balance focus and flexibility—creating structure while leaving room to respond quickly.
- Lead Cross-Functional Execution
- Identify pipeline opportunities.
- Create thematic programs that resonate across segments and motions.
- Ensure sales plays are embedded naturally into how teams sell.
- Partner closely with AE, xDR, CSM, and Partner leadership to:
- Collaborate with Marketing, Product Marketing, Enablement, RevOps, and Analytics to ensure programs are aligned, measurable, and scalable.
- Build and Scale the Function
- Hire, coach, and develop a high-performing Revenue Programs team as the business scales.
- Establish clear operating rhythms, prioritization frameworks, and success metrics.
- Continuously test, learn, and iterate to improve program effectiveness.
- Influence Without Authority
- Build trust across GTM and cross-functional partners through strong relationships, clarity, and follow-through.
- Influence strategy and execution through data, insights, and compelling storytelling.
- Act as a connective tissue between strategy and execution.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
Requirements:
- BA/BS degree or equivalent experience
- 10+ years of experience in business development, sales, product marketing, or revenue operations
- Proven experience building and running pipeline generation programs in a B2B GTM environment.
- Strong understanding of sales motions, segmentation, and integrated GTM execution.
- Experience creating sales plays that are practical, focused, and easy to execute.
- Exceptional cross-functional leadership skills with the ability to influence without authority.
You’ll thrive as Director, Revenue Programs if you:
- Comfort operating in ambiguity and building new capabilities from the ground up.
- Data-driven mindset with a bias toward action and iteration.
- Strong people leadership and coaching skills.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
