Why This Job is Featured on The SaaS Jobs
This Product Marketing Manager role stands out in SaaS because it sits at the interface where product strategy becomes revenue reality. The listing points to a platform business that blends hardware with subscription software, which tends to create more complex go to market decisions than pure software. That complexity makes product marketing less about surface level messaging and more about aligning narrative, launches, and enablement across multiple buyer contexts.
For a SaaS career, the work maps closely to durable product marketing fundamentals: positioning, customer insight, competitive framing, and cross functional operating cadence with Product and Sales. Owning go to market for a core line also builds judgment around how roadmap, packaging, and pricing considerations connect to adoption and retention. Those skills transfer across SaaS categories, especially in companies expanding from single product to platform portfolios.
This is best suited to a PMM who prefers end to end ownership and is comfortable working through ambiguity with a bias toward execution. It will fit someone who enjoys translating technical capabilities into clear value and who wants their output to show up in sales motions, launches, and product direction, not only in campaigns.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Who is Flock?
Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.
We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.
With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.
The Opportunity
We’re hiring a Product Marketing Manager to lead the go-to-market for one of Flock Safety’s core hardware product lines. This is a high-impact, deeply cross-functional role at the intersection of Product, Marketing, and Revenue. You’ll define how the product is positioned and understood in the market, and ensure that narrative shows up consistently across launches, campaigns, and sales enablement.
This role is responsible for understanding the needs of our customers and shaping how the product experience and story come together across channels. It helps define what we bring to market, how we talk about it, and when — from feature launches to broader platform moments — while maintaining a clear, cohesive narrative that resonates with both public and private sector buyers. As Flock continues to evolve its platform, this role ensures our product storytelling reflects where we’re going and why we win.
The Skillset
4-6 years of product marketing experience at a technology company, ideally in a fast-growing, high-change environment
Demonstrated ability to partner closely with product, marketing, and sales to bring products and features to market
Experience owning end-to-end go-to-market execution, including positioning, messaging, launches, and GTM-ready assets
The ability to translate complex product capabilities into clear, customer-centered value
Comfort operating in ambiguity, with a scrappy, adaptable approach and bias toward action
Strong strategic thinking and communication skills, paired with a collaborative mindset
Experience marketing hardware and/or hardware-plus-software subscription products
Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.
90 Days at Flock
We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.
The First 30 Days
Build a deep understanding of the end-to-end hardware and software experience for your product line, including current gaps and constraints
Review existing positioning, messaging, sales assets, and campaigns tied to the product
The First 60 Days
Define or refine clear, differentiated positioning and messaging for your product line
Align Product and Sales around that narrative and embed it into priority GTM assets
90 Days & Beyond
Fully own the go-to-market strategy for your product line and operate as its GTM lead
Influence roadmap, packaging, and pricing decisions using customer insight and competitive context
Salary & Equity
In this role, you’ll receive a starting salary between $100,000 and $135,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.
Location
We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.
The Perks
🌴Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, a1nd digital tools, all tailored to each individual's needs.
💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
💻WFH Stipend: $150 per month to cover the costs of working from home.
📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
🏠Home Office Stipend: A one-time $750 to help you create your dream office.
Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.
If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.
At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.
Flock Safety is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock Safety will come from an email address ending in @flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock Safety role, please report it to recruiting@flocksafety.com
