Why This Job is Featured on The SaaS Jobs
This role stands out in SaaS because it sits at the intersection of product value realization and customer-driven growth, a common lever for subscription businesses where retention and expansion matter as much as acquisition. Contentstack operates in the digital experience platform space, where adoption is often multi-stakeholder and outcomes are measured across marketing, content, and engineering teams, making structured enablement and community programs especially consequential.
For a SaaS career, the remit builds durable experience in turning usage signals and customer insights into repeatable programs that influence renewal, upsell, and advocacy. The emphasis on frameworks, KPIs, and cross-functional alignment with Customer Success and Product Marketing mirrors how mature SaaS organizations operationalize post-sale growth. Exposure to executive forums, advisory boards, and customer storytelling also develops a portfolio of skills that transfers well across B2B platforms with complex implementations.
The position is best suited to a practitioner who enjoys both strategy and hands-on program design, and who is comfortable moving between practitioner audiences and executive stakeholders. It will fit someone ready to lead a small function, set operating cadence, and coordinate across teams to create a coherent customer journey from onboarding through champion building.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
What is Contentstack?
Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.
Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code.
Learn more at www.contentstack.com.
Who Are We?
At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!
What are we looking for?
We’re seeking a Manager, Customer Adoption & Advocacy to be a strategic and hands-on leader to build and scale our Customer Adoption & Advocacy function across our Digital Experience Platform. You will define how customers realize value, accelerate adoption, and grow into champions who advocate for Contentstack within their organizations and across the industry. You’ll set the vision for customer adoption and advocacy programs that ensures customers achieve measurable value with our products, turns successful customers into brand champions and thought leaders, and builds a thriving, connected customer community that fuels retention and expansion. The ideal candidate is a bridge-builder who understands how to connect campaigns, customer success, product marketing, and community engagement into a unified strategy. You excel at turning complex product capabilities into clear business value, can navigate conversations with executives as comfortably as with hands-on practitioners, and have a track record of driving measurable gains in customer expansion, adoption, loyalty, and advocacy. Here’s what you’ll be doing:
Strategy & Leadership
- Define and execute the strategic vision for customer adoption, expansion, and advocacy.
- Establish frameworks and KPIs for measuring expansion, adoption, value realization, and advocacy impact.
- Bring customers from both sides of our recent acquisition into one unified community and adoption journey.
Adoption, Retention & Expansion
- Build marketing programs that drive product adoption and drive cross-sell and upsell, from onboarding to advanced use cases.
- Partner with Customer Success to provide best practices content, playbooks, benchmarking, and success metrics.
- Own customer communication channels (campaigns, email, community hub, webinars, user groups) to drive measurable results.
- Design and scale high-impact programs such as Customer Advisory Boards, Technical Advisory Boards, executive forums, and events.
Advocacy & Community
- Champion and lead one direct report to own the advocacy function
- Set the vision for our customer advocacy engine, turning happy users into public champions through speaking opportunities, case stories, and community contributions.
- Coach and support customers to confidently share their stories on stage, in media, and with analysts.
- Build and nurture executive relationships with customer champions, developing them into long-term advocates.
What Really Gets Us Excited About You?
- 6–10 years of experience driving customer adoption, advocacy, and customer expansion (cross-sell and upsell) in a SaaS environment.
- Proven track record building scalable customer programs that drive measurable results (adoption, retention, advocacy and expansion).
- Strong ability to translate customer data and insights into impactful customer marketing strategies.
- Skilled at customer storytelling—beyond traditional case studies—to highlight business outcomes and innovation.
- Proven experience as an excellent people manager.
- Exceptional relationship management skills and the ability to inspire customers to become brand ambassadors.
- Familiarity with DXP, CMS, personalization, or related digital experience technologies preferred.
- Some travel is required.
- You value a fun, positive, collaborative culture!
Salary for this role ranges from $135,000 - $145,000 per year based on skillset and experience
What Do We Offer?
Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.
Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.
Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!
One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…
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