Why This Job is Featured on The SaaS Jobs
Synthesia sits in a high-visibility part of the SaaS landscape where product-led adoption intersects with enterprise buying, and customer proof often determines category credibility. A US-focused customer marketing remit signals an emphasis on referenceability and executive advocacy, which are increasingly central in modern SaaS go to market motions, especially for platforms selling into large, multi-stakeholder organizations.
The career value here comes from owning the mechanisms that turn customer outcomes into scalable growth assets. Building advisory programs, executive communities, and story pipelines develops durable SaaS skills across retention, expansion, and pipeline influence, while also sharpening the craft of translating product value into narratives that resonate with both buyers and internal teams. The cross-functional nature of the work also builds fluency in how Sales, Customer Success, Product, and Field Marketing coordinate around the customer lifecycle.
This role tends to suit a professional who prefers high-touch relationship work and can operate with clear ownership across a region. It fits someone motivated by stakeholder management, structured programs, and measurable impact, and who is comfortable representing the customer perspective in internal decision-making across a global, multi-region setup.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US.
As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow.
About the Role
As a Customer Marketing Manager at Synthesia, you will be responsible for how we engage, partner with, and amplify our customers across the US market.
This role is focused on deep, high-impact customer engagement. You will build trusted relationships with our most strategic customers and design meaningful ways to showcase their success. From executive relationships to public storytelling, you’ll ensure customers feel genuinely partnered with Synthesia — not marketed at.
This role reports to the Head of Product and Customer Marketing and will help shape and execute our strategy for putting customer stories at the heart of Synthesia’s marketing initiatives. You will be the single owner of customer engagement and advocacy in the US, accountable for how customers are engaged, represented, and activated across our marketing efforts.
You’ll work cross-functionally with Sales, Customer Success, Field Marketing, and Product, and partner closely with our Customer Marketing Manager in EMEA to ensure consistency across regions and to share best practices, insights, and learnings.
What you’ll do
Own customer marketing engagements across the US, serving as the primary point of contact for customer advocacy, storytelling, and engagement
Build and maintain trusted relationships with senior customer stakeholders, champions, and executives across our most strategic US accounts
Design and execute high-touch customer engagement programs, including executive roundtables, advisory boards, customer communities, and invite-only experiences
Identify and develop compelling customer stories, and bring them to life through content, video, thought leadership, events, speaking opportunities, and field marketing programs
Partner closely with Sales, Customer Success, Field Marketing, and the Customer Marketing Manager in EMEA to integrate customers into campaigns, launches, events, and account-based initiatives
Act as a strong internal voice for the customer, bringing insights and feedback into Marketing, Product, and GTM teams
Track and communicate the impact of US customer marketing efforts, including engagement, advocacy, pipeline influence, retention, and expansion
You may be a good fit if you have
6+ years of experience in customer marketing, advocacy, field marketing, or related roles within B2B SaaS
A strong track record building relationships with strategic or enterprise customers and translating those relationships into impactful engagement and advocacy
Excellent storytelling instincts, with experience developing customer narratives across written content, video, events, and executive-level moments
Exceptional relationship-building skills, with confidence engaging senior customer stakeholders and collaborating cross-functionally with Sales, Customer Success, Product, and Marketing
Experience working in a global or multi-region environment, with the ability to align closely with peers while executing locally
A hands-on, execution-oriented mindset — you’re comfortable designing bespoke programs, managing details, and scaling what works
Based in the US, with willingness to travel as needed
