Why This Job is Featured on The SaaS Jobs
Customer advocacy and community have become core SaaS growth levers as buyers look for peer proof, credible stories, and practitioner networks, not just product claims. This role sits at that intersection for a B2B platform vendor, linking customer voice to go to market execution across references, reviews, events, and executive engagement. It is notable in the SaaS landscape because it treats advocacy as an operating system that supports pipeline and retention rather than a one off content function.
For a SaaS career, the work builds durable skills in lifecycle marketing and customer marketing operations. Running global programs across advisory boards, third party review sites, and online communities develops a practical understanding of how SaaS teams influence renewal risk, expansion readiness, and sales cycle velocity through structured customer engagement. The tool exposure mentioned, spanning CRM and in app communication, also translates well across modern SaaS stacks.
This role tends to fit a senior operator who enjoys cross functional influence without direct authority and can balance executive level relationships with repeatable program mechanics. It will suit someone motivated by measurable outcomes, strong writing and narrative craft, and the patience to build advocate pipelines that compound over time.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Introduction to Demandbase:
Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.
About the Role:
Demandbase is seeking a Customer Advocacy & Community Marketing Senior Manager to lead and scale programs that turn customers into passionate advocates and build a thriving, engaged community around our brand.
In this role, you’ll own global customer advocacy and community initiatives—from customer stories and executive programs to online communities and influencer engagement. You’ll partner cross-functionally with Marketing, Sales, Customer Success, Product, and Social to create authentic, high-impact customer experiences that support brand, pipeline, and retention goals.
Responsibilities
Own and scale customer advocacy programs by independently recruiting, engaging, and activating advocates to meet ongoing sales, marketing, analyst, and event reference needs.
Deliver high-quality customer stories and proof points that represent Demandbase externally across campaigns, website content, sales enablement, owned events, industry tradeshows, and analyst research.
Lead executive-level customer engagement through Customer Advisory Boards and customer recognition programs, serving as a trusted partner to senior customer stakeholders and internal executives.
Drive third-party review strategy and execution across platforms such as G2 and Gartner to amplify the voice of the customer and strengthen Demandbase’s competitive positioning.
Design and execute customer lifecycle gifting programs tied to onboarding, renewal, and advocacy moments that reinforce customer value and support retention outcomes.
Grow and activate Demandbase’s customer community by partnering cross-functionally to increase membership, engagement, and peer-to-peer connection at scale.
Qualifications
10+ years of experience building and managing customer advocacy and/or community marketing programs in a B2B SaaS environment.
Proven ability to influence and align large, cross-functional teams without direct authority
Exceptional written, verbal, and presentation skills
A creative, customer-first mindset with a passion for building meaningful engagement and memorable experiences
Strong track record of launching new programs, testing novel approaches, and driving measurable impact
Strong experience in generating and managing 3rd party review sites
Tech savvy and have past experience utilizing CRM and customer communication tools across email and in-app platforms. Familiarity with Salesforce, Marketo, Churnzero, and Pendo is a plus.
Having proficiency in customer marketing advocacy software such as Deeto, Slap5, User Evidence, and Gainsight will be a plus.
Benefits
Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Unsolicited Submissions
At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.
