Why This Job is Featured on The SaaS Jobs
Marketing Operations leadership roles are pivotal in enterprise SaaS because they determine how reliably demand generation scales across regions, products, and go to market motions. This Director remit sits at the intersection of platform architecture, data quality, and campaign execution, reflecting how modern SaaS marketing increasingly depends on integrated systems rather than isolated channel tactics. The emphasis on AI enabled automation and workflow orchestration also signals where the function is heading as SaaS teams standardize repeatable, measurable programs.
From a SaaS career standpoint, the role builds durable expertise in operating a full funnel revenue engine: lead lifecycle design, routing, attribution adjacent reporting, and governance aligned to privacy expectations. Owning investment timing across foundational system evolution and near term delivery is a common challenge in scaled SaaS, and it develops judgment that transfers across high volume B2B environments. The platform mix called out also maps closely to the standard enterprise SaaS stack, strengthening portability of operational leadership.
This position fits a leader who prefers systems thinking, cross functional alignment, and clear operating models over purely creative marketing work. It suits someone comfortable translating complex data into executive decisions and guiding distributed teams through process change. It will appeal to operators who enjoy balancing compliance, automation, and stakeholder service in a global SaaS organization.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
Director, Marketing Operations
The Director of Global Marketing Operations will lead Snowflake’s global strategy, platforms, and teams that power a modern, scalable, AI-forward marketing organization. This role emphasizes scalable process design, intelligent automation, and cohesive platform architecture to deliver high-volume, world-class campaigns and stakeholder services across regions.
This role requires a strong perspective on investment strategy and timing, balancing foundational system evolution with ongoing campaign execution to deliver near-term impact while building for long-term growth. The Mops Director will lead and develop a high-performing global organization and partners closely with Marketing, Sales, Finance, IT, and external agencies to ensure Snowflake’s demand engine is efficient, compliant, and built to scale.
YOU’RE A GREAT FIT IF YOU:
Have 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments
Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization
Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
Are highly fluent in translating complex data into clear insights that drive executive decision-making
Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams
Possess proficiency and familiarity with the following systems:
Salesforce Sales Cloud administration, reporting & dashboarding
Marketo marketing automation
Outreach sales engagement administration
Snowflake
LeanData lead routing
ZoomInfo and other best-in-class data providers
Demandbase
Workato
Clay
WHAT YOU’LL DO:
Marketing Platforms, Data, and Agentic Marketing Practices
Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem
Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams.
Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions
Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions
Process Optimization & Operational Scale
Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement.
Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization.
Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact and translation of insights into deliverables.
Strategic Planning and Budget Management
Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds.
Monitor and report on marketing performance against targets, providing insights and recommendations for improvement.
Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence
Team & Partner Leadership
Lead, develop, and scale a high-performing global Marketing Operations team
Manage agency and external partners as an extension of the team, with clear ownership, prioritization, and accountability to contracted agreements.
Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
