Why This Job is Featured on The SaaS Jobs
This Digital Marketing Manager role sits at the intersection of enterprise SaaS demand generation and regional execution. Genesys operates a cloud-based customer experience platform, so digital programs are closely tied to pipeline influence, product-led narratives, and the measurement discipline that subscription businesses rely on. The scope across Korea, Southeast Asia, and Greater China also reflects a common SaaS reality: scaling consistent go-to-market motions while adapting to varied buyer behavior and channels across markets.
From a SaaS career perspective, the work builds durable skills in performance marketing for recurring-revenue models, where attribution, lifecycle nurturing, and website conversion are ongoing levers rather than one-off campaigns. Ownership across paid media, marketing automation, and web optimization provides a broad operating surface area, and the need to localize global campaigns strengthens the ability to translate centralized positioning into regional relevance while staying aligned with shared metrics.
This role tends to fit marketers who prefer a blend of strategy and hands-on execution, and who are comfortable collaborating with field marketing, regional counterparts, and global stakeholders. It is also well matched to professionals who enjoy using data to iterate on programs, can manage external agencies pragmatically, and want regional accountability within a larger SaaS organization.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Digital Marketing Manager, Asia
As the Digital Marketing Manager for Asia (Korea, Southeast Asia and Greater China), you will own the digital marketing strategy and execution for the region. This role requires a strong balance of strategic planning and hands-on execution across paid media, website optimization, marketing automation and digital demand generation. You will work closely with the Asia Field Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.
The ideal candidate is data-driven, innovative, deeply knowledgeable about digital landscape and experienced in B2B SaaS marketing.
Key responsibilities:
Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives.
Localize and adapt global campaigns for regional relevance and market alignment.
Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email.
Build account-based digital engagement programs and leverage intent data where available.
Oversee content localization, including web, email, creative assets and customer stories for regional relevance.
Monitor, analyze and report on campaign performance using analytics tools
Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement.
Work on SEO strategy for Asia and optimize website – under the APAC and central team’s guidance
Arrange webinars and promote
Build account targeted programs for Asia
Manage relationship and performance of local digital agencies
Localize and build email/nurture streams in line with global requirements
Manage local blog and organic social channels
Performance review of programs against marketing KPIs for Asia
Knowledge, Skills and Experience:
Digital savvy with minimum 5 years’ experience, preferably agency-side or in a similar role within a B2B environment
Experience managing agencies and significant digital budgets, with a track record of improving ROI.
Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events).
Data-driven mindset with the ability to translate analytics into strategy and clear recommendations.
· Manage translation review of content and web pages
· Research, write and edit copy for marketing communications, landing pages, and adverts.
Good understanding of social media landscape and experience in running paid campaigns as well as organic
Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics
Experience with AEO strategies and execution is a plus
SaaS or cloud experience an advantage
ABM program experience or familiarity with intent data platforms
Experience working with cross-functional and international teams in remote environments
Strong understanding of marketing automation, CRM and analytics platforms
WordPress experience an advantage
Strong Copywriting Skills a bonus
· Languages: Fluent/Native Korean and Business level English a must
Please note that Genesys will not accept resumes from agencies at this time.
To be eligible to apply for this role you must be legally permitted to work in Japan.
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If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
