Why This Job is Featured on The SaaS Jobs
In SaaS, events sit at the intersection of brand, pipeline, and customer relationships, and this role reflects how mature platforms operationalise that channel across a region. Owning a pan-EMEA strategy that spans flagship experiences, executive programming, and selective third party sponsorships signals a company operating at enterprise scale, where events are treated as a measurable go to market lever rather than a standalone marketing function.
The career value comes from building repeatable systems: KPI frameworks, ROI analysis, forecasting, and cross functional alignment with Sales, SDR, Partner, and Product Marketing teams. That mix is highly transferable across SaaS because it develops fluency in attribution, account based engagement, and the mechanics of moving opportunities through a pipeline using coordinated touchpoints, not only creative production.
This position suits a senior events leader who prefers operating through strategy, operational rigor, and stakeholder management, while still shaping the on the ground experience. It will fit someone comfortable leading a distributed team and making tradeoffs across budget, regional priorities, and executive expectations, with an interest in enterprise SaaS buying cycles and relationship driven growth motions.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
About the Role
The Director, Strategic Events EMEA will own the development and execution of Snowflake's PAN-EMEA events strategy, leading a high-performing team to deliver world-class event experiences that drive pipeline impact and customer engagement. This includes Snowflake-led flagship events (World Tour, Build, EMEA presence at global Summit), executive programming, and strategic third-party sponsorships (Davos, Cannes Lions, Mobile World Congress, Gartner events).
What You'll Do
Own PAN-EMEA events strategy: Define and execute a comprehensive events plan — including Snowflake-led events, third-party sponsorships, and partner events — aligned with regional and corporate pipeline goals
Lead and develop your team: Manage and mentor a distributed team of event professionals fostering excellence, creativity, and accountability
Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure events deliver qualified meetings, pipeline contribution, and accelerate opportunities
Deliver executive programming: Design C-level roundtables, dinners, and bespoke experiences that strengthen relationships with strategic accounts
Manage budget and operations: Own budget planning, forecasting, and ROI analysis; manage vendors, agencies, venues, and production partners to deliver on time and on budget
Optimize through data: Establish KPIs, reporting frameworks, and analytics to measure event performance and business impact; use insights to continuously improve
Collaborate cross-functionally: Work with Corporate Events, Brand, Content, Product Marketing, and Demand Generation to ensure consistent messaging and seamless execution
Innovate: Bring fresh ideas and formats that differentiate Snowflake in the market
What We're Looking For
10+ years in B2B event or field marketing, with 3+ years in senior leadership roles managing teams and large-scale event portfolios
Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS
Strong people leader with experience building and scaling teams
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
