Why This Job is Featured on The SaaS Jobs
Xelix is operating in a classic B2B SaaS scale up context, where predictable pipeline becomes a systems problem rather than a channel problem. This role stands out because it is explicitly centred on programme architecture across digital, events, ABM, lifecycle, and product marketing, reflecting how modern SaaS teams move beyond isolated campaigns to coordinated revenue motions.
For a SaaS marketer, the long-term career value sits in learning how to build an operating model that links planning, execution, and measurement to funnel outcomes. The remit spans stakeholder alignment with Sales, SDR, Product Marketing, and Marketing Ops, which is the practical skill set behind repeatable go to market execution in subscription businesses. Experience improving conversion through MQA to SQL to pipeline stages also translates well across enterprise SaaS environments where attribution, handoffs, and velocity matter.
This position suits someone who prefers structure, prioritisation, and cross functional leadership over single channel specialism. It will likely appeal to professionals ready to manage execution resources while owning the programme framework, and who enjoy turning strategy into coordinated delivery with clear performance feedback loops.
The section above is editorial commentary from The SaaS Jobs, provided to help SaaS professionals understand the role in a broader industry context.
Job Description
Marketing · London · Hybrid
Demand Generation Lead (Integrated Programmes)
About us
At Xelix, we work with some of the world’s largest companies to automate and strengthen their financial controls. Our AI solutions redefine how Accounts Payable teams operate - moving from manual processes to automated, intelligent workflows.
Xelix is a fast-paced scale-up - things move fast and expectations are high. We raised our Series B with Insight Partners in June 2025 and are expanding aggressively, whilst remaining profitable. We have over 100 talented people pulling together to achieve our goals. Everyone is trusted to take ownership, move fast and have a meaningful impact. We prioritise personal and professional growth, keep things fun & we love to celebrate a milestone together.
In this role you’ll grow, be challenged and help shape the future of Xelix. If you’re excited about building something special with us, we’d love to hear from you.
About the role
We’re looking for a Demand Generation Lead (Integrated Programmes) to own the design and delivery of marketing programmes across channels, defining how they are structured to drive consistent pipeline performance.
This is a demand generation role built on an integrated operating model, connecting digital, events, ABM, and product marketing through structured programmes that replace fragmented execution with coordinated, outcome-led activity. It manages execution teams across Digital and Events channels and brings together wider commercial teams around shared priorities and delivery.
What you'll be doing
Establish and maintain the integrated calendar and delivery framework that governs cross-channel planning and execution across digital, events, ABM, and lifecycle activity
Translate demand strategy into structured, cross-channel programmes that drive coordinated pipeline motions
Align stakeholders across Marketing, Sales, SDRs, Product Marketing, and Marketing Operations to ensure programmes are commercially focused and execution-ready
Lead a small execution team to deliver integrated programmes with clear prioritisation, sequencing, and coordination
Optimise programme performance with Marketing Operations, translating insight into improvements in MQA generation, conversion, and pipeline impact
What you’ll bring
7+ years’ experience in demand generation or growth marketing roles in B2B SaaS
Proven experience designing and running integrated, multi-channel demand generation programmes across digital, events, ABM, and lifecycle marketing
Previous management experience
Strong stakeholder leadership across Sales and Marketing
Strong understanding of B2B enterprise funnel
Ability to bring structure and clarity to fast-moving, cross-functional environments
Commercial mindset focused on pipeline outcomes through integrated execution
Big Plus Points
• Experience in high-growth environments
• Strong ABM programme design and orchestration experience
• Experience selling into enterprise or CFO-level audiences
• Familiarity with MEDDIC or similar qualification frameworks
• Experience using AI-enabled tools to improve cross-channel marketing execution and performance
What Success Looks Like
Marketing operates through integrated, programme-led demand generation rather than fragmented execution
Consistent pipeline contribution driven by coordinated multi-channel programmes
Improved conversion across MQA → SQL → pipeline stages
Strong alignment across Marketing, Sales, SDRs, Product Marketing, and Operations
Execution teams delivering consistently against integrated programme plans
A repeatable demand generation engine that drives predictable pipeline outcomes
What we offer in return
💰 Competitive salary of £55,000 - £85,000 depending on experience
🏝️ 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days
🏡 Hybrid working with two days a week from our dog-friendly Hoxton office and on-site gym
🏥 Comprehensive private medical & dental cover with Vitality
🍼 Enhanced parental leave pay
📚 Learning & development culture – £1,000 personal annual budget
🌍 We’re carbon-neutral and are working towards ambitious carbon reduction goals
🎯 Lots of team socials & activities
☀️ Annual team retreat
Want to learn more?
We believe that people from diverse backgrounds, with different identities and experiences make our company and product better. No matter your background, we'd love to hear from you! And if you have a disability, please let us know if there's any way we can make the interview process better for you - we're happy to accommodate!
If you're a recruiting agency - we have an existing list of agencies we work with and we are not currently planning on expanding the list. Neither the Talent team nor hiring managers or the Support team will respond to cold outreach.
This is a full-time position, with standard working hours from 9:00 AM to 6:00 PM, Monday through Friday.
Interview Process
While the exact process may vary slightly depending on the role, our typical interview stages are:
Introductory Call – A short Teams conversation with a Talent Partner to discuss your background and the opportunity.
Hiring Manager Interview – A 30–45 minute Teams meeting to explore your experience and fit for the team.
Technical Task or Presentation – A role-relevant exercise to demonstrate your skills and approach.
Final On-site Interview – An in-person meeting with our senior leadership team and co-founders at our office.
We strive to make the process clear, efficient, and respectful of your time.
- Department
- Marketing
- Locations
- London
- Remote status
- Hybrid
- Yearly salary
- £55,000 - £85,000
Marketing · London · Hybrid
Demand Generation Lead (Integrated Programmes)
